Olena Kozhevnikova

Olena Kozhevnikova

Lena is a writer at BSG with over 8 years of experience at the intersection of technical and content writing, and a QA background. She's written and prepared documentation for the fields such as software testing, linguistics, secured payments and monitoring systems, and online tools. When not writing, she spends time with kids or rides a bike. She is into social history and reenactment.

Effective Strategies for Winning Back Customers
7 minutes to read Effective Strategies for Winning Back Customers
You’ve probably made a lot of investment in raising awareness to acquire clients, but at this point, how to keep customers coming back again and again? Sometimes, preventing them from leaving if something went wrong takes just a little effort.
What is HLR
6 minutes to read What Is HLR?
To prevent those useless spending, before sending anything, it makes good sense to review and clean your contact list. Here it’s time to discover what is HLR in mobile communication.
Choosing the best time to send promotional SMS
9 minutes to read Choosing the Best Time to Send Promotional SMS
Businesses use text message campaigns in different ways, but first and foremost ― to advertise and sell goods and services. SMS marketing is inexpensive and has a stunning 98% open rate promising retailers a great return for money.
What is an opt-in text message
6 minutes to read What Is an Opt-in Text Message?
One of the most powerful and fast-paced digital marketing channels is text messaging. Given their...
How SMS Messaging Can Benefit Teachers and Students When Re-entering the Classroom
9 minutes to read How SMS Messaging Can Benefit Teachers and Students When Re-entering the Classroom?
Over more than a year, the education sector is going through COVID-19 pandemic upheaval, very...
How SMS Texting Can Help Businesses in Reopening after COVID-19
3 minutes to read How SMS Texting Can Help Businesses in Reopening after COVID-19?
Businesses in different countries and cities are going through the coronavirus pandemic variously. Across all...
How to Improve Your SMS Mobile Marketing With BSG
4 minutes to read How to Improve Your SMS Mobile Marketing With BSG
Business world is experiencing significant alterations today. E-commerce has opened easy paths to reach out...
Deadly Sins of SMS Marketing — Marketing Campaign Fails
6 minutes to read Deadly Sins of SMS Marketing — Marketing Campaign Fails
Companies incorporate mobile into their efforts to maintain their market position, drive conversion and keep...
Why is the Delivery of COVID Test Results by SMS the Best Choice
8 minutes to read Why is the Delivery of COVID Test Results by SMS the Best Choice?
That’s the way it is — early summer 2021 and COVID is still here to...