Customer Onboarding with SMS Text Messages: Best Practices & Examples
Creating and maintaining customer relationships is one of the elements of a powerful Business-to-Customer strategy. From the first point of contact with a brand, a customer’s user experience journey begins, and the experience needs to be smooth and satisfying. 42% of customers are likely to pay more for a product when they receive complimentary service.
One way to give a good lasting impression on customers is through welcome messages such as bulk text messaging, which are personal and interesting to attract customers’ attention.And in this article, we will look at customer onboarding messages, their benefits, and examples of these messages.
What is Customer Onboarding?
Onboarding is a coordinated strategy to provide the best experience for customers of a product or service. Customer onboarding begins from the point of sale and takes in the processes of sign-on, activation, and customer feedback through 2-way SMS to customers. Building a working relationship with your clients is key to retaining them and generating revenue.
For example, if you sell workout equipment, you should help the buyer by sending them information on how to use it and tips on enjoying it. You should also be concerned about their feedback.
Why Does it Matter?
Helps with customer retention
The modern customer is interested in having a personal relationship with the brands he buys. No longer are companies aloof and distant. You must earn the loyalty of your customers for them to keep patronizing you.
Free advertising for your brand
Your satisfied customers will tell others about you. You don’t have to spend so much on marketing. Word-of-mouth advertising is one of the most effective marketing strategies. It increases sales 5x more than paid advertising, and 90% of people are likely to act on recommendations from friends and family.
Gives a satisfying user experience
Onboarding helps the user understand your product more and how to use it. Treating your customers delicately with adequate information only boosts their experience, and they associate your brand with good vibes.
Useful feedback
Because you are always in contact with your customers, Onboarding helps you understand them better. You will know their wants and dictates, and these help you gauge how well your product is on the market. This feedback is important to delivering great products that meet customer needs.
What are the Different Types of Welcome SMS Messages?
There are several kinds of situations that require a welcome message. See some of them below.
- Customer referrals
- Confirmation of order
- Cart abandonment
- Customer feedback messages
- Special greeting messages to mark special days, e.g., birthdays and anniversaries.
- Offers/discounts welcome messages
- New subscription messages
- Newsletter welcome messages
- Re-engagement with old customer messages
20 Welcome Message Examples You Should Try
Suppose you need more ideas on how to welcome customers to your brand. We have taken the time to create some to inspire you. You can take any of these samples and modify them accordingly.
New subscription messages
Howdy, Mark
Welcome to (brand name)
As a men’s clothing store, we have a comprehensive range of casual wears, formal attires, sport gear and accessories for men.
By signing up with us, you will be the first to know of promotions, new collections, latest trends and discount sales.
Feel free to browse our range and start shopping.
Hello, John
We are so glad to have you as one of our subscribers.
Have you checked our catalog yet?
We have great working tools at affordable prices for your needs. From hammers to shovels and pickaxes we got you covered.
Thank you for your patronage.
CTA: Click this link to go directly to our store.
Hurray, finally we have you here and we cannot contain our joy.
Thank you for joining the over 85 million people that are part of our gyming community. With over 25,000 gyms worldwide we are a global workout brand looking to promote wellness and healthy living.
If you subscribe to our newsletter you get daily workout tips, nutrition tips and general health information to keep you in peak condition.
Click the link below to find the nearest gym to you.
We hope to hear from you and see you soon.
Offers/discounts welcome messages
Greetings to you, Andrew
Thank you for joining our video streaming service. We have thousands of tv shows in more than 25 languages available for you. We are committed to providing the best entertainment to our customers.
As a reward for signing up, we are giving you a one month trial for free!!!
Click here to begin your free trial today.
Hello Kerry,
We would like to introduce you to Foodies Kitchen.
We started as a small company with the goal of providing sizzling and well prepared meals for our customers. Over the years we have grown to feeding over 200,000 people daily.
Our secret is simple yet sophisticated spices in our meals. Check out our collection of recipes, fruit juices and desserts on our gallery.
As a welcome token, we are giving you a 5% discount on your first order and a free drink when you use the promo code: FOODIE.
This offer is valid for 72 hours.
Hurry!!! Time is ticking.
Hi Greg,
Great to have you here.
Please sign-up on our website to enjoy a 10% discount on your first purchase.
Hope to see more of you here.
You can connect with us on any of our social media handles below.
Thank you for your patronage.
Cart abandonment messages
Come on Mary!!!
We noticed that there are items in your cart.
We have fantastic news for you. The (name of product) in your cart now have a 30% discount off the price.
To enjoy this discount, you must complete the purchase within 2 days.
Offer valid while stock lasts!!!
Re-engagement with old customer messages
Hola Juan,
Its incredible to have you back. Its feels like ages and we missed you. Now that you are back, is there something you need some help with?
Drop us a line, we are here to help you.
Hi, we noticed that you haven’t been here in weeks.
Do you need support in making an order?
Please feel free to reach out to me to help you.
Happy Shopping
(name)
Marketing Manager.
Welcome back Jane.
It feels good to have you here again after such a long time.
You missed a lot while you were away. Not to worry we have a welcome back gift present for you. Enjoy 5% discount on all purchases above $500.
This offer is valid for 3 days only. Terms and conditions apply to this offer.
Get clicking.
Subscription to newsletter messages
Hi (name)
I’m delighted to have you here.
As one of our subscribers you have access to fresh content, early offers, discounts, previews of new products etc. I will be sending you a weekly round-up of what we are up to at (brand).
Please don’t hesitate to contact me if you have any questions.
Hope to hear from you soon.
(name)
Head of Customer relationship.
Dear Duncan,
We are happy to have you join us.
We would love to send you a bi-weekly newsletter to keep you on track with what we are doing. This newsletter will inform you of promotions and new products launch.
Kindly click the check button to subscribe to the newsletter.
Please feel free to contact me for any help.
Cherise
Customer support.
Hi there,
Thank you for registering with us. You are now part of over 1.5 million users of our platform. We are interested in you having a satisfactory experience with us. Therefore we want you to subscribe our newsletter.
In the meantime you can check our website for more information and details.
Thank you.
Hi, {first name}
We are delighted to welcome you to our page.
We cherish our customers and we like to keep them up to date with our latest offerings and sales.
Please click here to subscribe to our newsletter for more updates.
General enquiries messages
Hi June,
Thank you for signing-up to our service.
We want to inform you that we have an app you can download for free.
I am here to help you navigate the app and answer all your enquiries.
CTA: Click here to download the app.
Dear Mirabel,
We are happy to have you join us.
Please feel free to contact us for any help.
You can reach us via our website (URL)
Banking sector welcome messages
Dear Ramesh,
It gives me great honor to welcome you as one of our valued customers. We have maintained a reputation of being one of the most innovative financial services companies in America. We provide services in retail, investment and corporate banking.
Please go to our website (URL) to find out the services suitable to your needs.
If you are still unclear about anything please feel free to contact us to help you with any enquiries.
Thank you for choosing us.
Howard Webb
Managing Director.
Special day messages
Happy birthday to you (name)
From all of us at (brand) we wish you a delightful birthday with lots of love and happiness.
Cheers to a new age.
Roses are blue, the sky is blue and Christmas is here!!!!
It’s another Christmas season and a time to reflect on the year. May this season bring you and your family glad tidings.
Thank you for your patronage this year.
Warm regards.
Happy Valentines day {first name}
Today is the perfect day to tell you that you are the soul of our business. Thank you for your patronage and thank you for being a fantastic customer.
We wouldn’t be here without you.
You are forever our valentine.
5 Customer Welcome Best Practices for SMS Marketing
Whichever of the welcome messages you are writing, there are tips to make them more effective. We have provided some of the customer onboarding best practices. These pointers will help you convey the right message and make the customer act on them.
Tip 1: Personalize the message
Nothing tells the customer you care more than when you add their name to the message. For instance, a personal welcome message sample should include the name of the customer instead of mere Hello, which adds a personal touch to the message. Welcoming new customers this way gives the impression that the message is specially crafted for them instead of it being a bulk SMS. The figures don’t lie; 72% of customers engage more with brands that use personalized messaging.
Tip 2: Add your brand to the message
Refrain from assuming that the customer has saved the brand name in his contact list. To be safe, always include the brand name above the message. That way, the message does not appear random. Hundreds of messages from different businesses’ SMS campaigns exist in most inboxes today. Your message should stand out by including your name.
Using a bulk messaging channel like Viber, you can verify the contacts using a phone carrier lookup service.
Tip 3: Make a limited offer
Everyone loves discounts. Add a time-bound discount offer and watch how customers rush it. Limited SMS offers are great welcome aboard messages sure to pique the customer’s interest.
The promise of a gift for coming on board is too irresistible for most people to refuse.
Tip 4: Note all necessary information
Inserting all the information related to your brand shows how detailed you are. Once a customer signs up to your platform, you should inform them of the kind of information you will be sending, the rate of the messages, and how to unsubscribe from receiving those messages. Doing this makes you upfront with them, and this breeds trust.
Tip 5: Be concise
A great recommendation for sending great welcome messages is not to keep the customer manageable with enough details or words. Adopt a direct and short style that highlights the key points as briefly as possible. Also, reduce abbreviations as much as possible unless it’s part of your branding.
Final Take
There is much to gain from writing effective welcome text messages for customers. You keep your customers on the side and get free word-of-mouth advertising. Utilize this marketing tool by including discount offers, new product details, and sending customers reminders. Contact BSG mass texting service to help you take your SMS marketing to the next level for more details and information.
