Customer Onboarding with SMS Text Messages: Best Practices & Examples
Creating and maintaining customer relationships is one of the elements of a powerful Business-to-Customer strategy. From the first point of contact with a brand, a customer’s user experience journey begins, and the experience needs to be smooth and satisfying. 42% of customers are likely to pay more for a product when they receive complimentary service.
One way to give a good lasting impression on customers is through welcome messages such as bulk text messaging, which are personal and interesting to attract customers’ attention.And in this article, we will look at customer onboarding messages, their benefits, and examples of these messages.
What is Customer Onboarding?
Onboarding is a coordinated strategy to provide the best experience for customers of a product or service. Customer onboarding begins from the point of sale and takes in the processes of sign-on, activation, and customer feedback through 2-way SMS to customers. Building a working relationship with your clients is key to retaining them and generating revenue.
For example, if you sell workout equipment, you should help the buyer by sending them information on how to use it and tips on enjoying it. You should also be concerned about their feedback.
Why Does it Matter?
Helps with customer retention
The modern customer is interested in having a personal relationship with the brands he buys. No longer are companies aloof and distant. You must earn the loyalty of your customers for them to keep patronizing you.
Free advertising for your brand
Your satisfied customers will tell others about you. You don’t have to spend so much on marketing. Word-of-mouth advertising is one of the most effective marketing strategies. It increases sales 5x more than paid advertising, and 90% of people are likely to act on recommendations from friends and family.
Gives a satisfying user experience
Onboarding helps the user understand your product more and how to use it. Treating your customers delicately with adequate information only boosts their experience, and they associate your brand with good vibes.
Because you are always in contact with your customers, Onboarding helps you understand them better. You will know their wants and dictates, and these help you gauge how well your product is on the market. This feedback is important to delivering great products that meet customer needs.
What are the Different Types of Welcome SMS Messages?
There are several kinds of situations that require a welcome message. See some of them below.
- Customer referrals
- Confirmation of order
- Cart abandonment
- Customer feedback messages
- Special greeting messages to mark special days, e.g., birthdays and anniversaries.
- Offers/discounts welcome messages
- New subscription messages
- Newsletter welcome messages
- Re-engagement with old customer messages
20 Welcome Message Examples You Should Try
Suppose you need more ideas on how to welcome customers to your brand. We have taken the time to create some to inspire you. You can take any of these samples and modify them accordingly.
New subscription messages
Offers/discounts welcome messages
Cart abandonment messages
Re-engagement with old customer messages
Subscription to newsletter messages
General enquiries messages
Banking sector welcome messages
Special day messages
5 Customer Welcome Best Practices for SMS Marketing
Whichever of the welcome messages you are writing, there are tips to make them more effective. We have provided some of the customer onboarding best practices. These pointers will help you convey the right message and make the customer act on them.
Tip 1: Personalize the message
Nothing tells the customer you care more than when you add their name to the message. For instance, a personal welcome message sample should include the name of the customer instead of mere Hello, which adds a personal touch to the message. Welcoming new customers this way gives the impression that the message is specially crafted for them instead of it being a bulk SMS. The figures don’t lie; 72% of customers engage more with brands that use personalized messaging.
Tip 2: Add your brand to the message
Refrain from assuming that the customer has saved the brand name in his contact list. To be safe, always include the brand name above the message. That way, the message does not appear random. Hundreds of messages from different businesses’ SMS campaigns exist in most inboxes today. Your message should stand out by including your name.
Using a bulk messaging channel like Viber, you can verify the contacts using a phone carrier lookup service.
Tip 3: Make a limited offer
Everyone loves discounts. Add a time-bound discount offer and watch how customers rush it. Limited SMS offers are great welcome aboard messages sure to pique the customer’s interest.
The promise of a gift for coming on board is too irresistible for most people to refuse.
Tip 4: Note all necessary information
Inserting all the information related to your brand shows how detailed you are. Once a customer signs up to your platform, you should inform them of the kind of information you will be sending, the rate of the messages, and how to unsubscribe from receiving those messages. Doing this makes you upfront with them, and this breeds trust.
Tip 5: Be concise
A great recommendation for sending great welcome messages is not to keep the customer manageable with enough details or words. Adopt a direct and short style that highlights the key points as briefly as possible. Also, reduce abbreviations as much as possible unless it’s part of your branding.
There is much to gain from writing effective welcome text messages for customers. You keep your customers on the side and get free word-of-mouth advertising. Utilize this marketing tool by including discount offers, new product details, and sending customers reminders. Contact BSG mass texting service to help you take your SMS marketing to the next level for more details and information.