7 minutes to read

You are in a tech company? Use text marketing!

Studies have shown that a little over 97% of Americans own a cell phone and 85% own a smartphone specifically; a huge number of those people prefer texting over talking, making SMS (Short Message Service) an attractive marketing solution.

You can easily get customer phone numbers and once you curate your customer database through an SMS bulk provider and establish a marketing strategy, SMS can be a great way to reach out to customers and increase sales potential.

What is SMS marketing?

SMS marketing (or “text marketing”) is a form of mobile marketing tactic that allows you to send text messages to your customers and prospects. 

These texts can be anything from promotional offers and discounts, to appointment reminders and shipping notifications.

Marketing by SMS has a lot of advantages over other mobile marketing strategies. For one, SMS messages have a 97% open rate, which means your audience is much more likely to see your text message than your email especially if the email has no click to call button.

SMS marketing is a great way to reach your audience with a clear and concise message. 

Types of SMS marketing campaigns

There are so many types of SMS marketing campaigns out there, from straightforward to more complex. Here are two of the most effective forms:

Promotional campaigns

Promotional SMS marketing campaigns are used to pique customers’ interest in your product or service through a service like ours. They can include discounts, coupons, or other special offers.

Coupons and promotions are an excellent way to drive more people to your physical store or website, especially when there is a quality call to action (CTA). 

Transactional campaigns

Transactional SMS marketing messages are usually sent in response to an event or action. They offer information that is time-sensitive and relevant to your customers, such as appointment reminders, account notifications, or password resets. Because these texts are so timely and relevant, they have a high open rate and can be very effective in driving conversions.

In this article, we’ll look into what SMS marketing is, and different types of SMS marketing campaigns and share some examples of how you can use SMS marketing to reach your goals.

Why is text message marketing eminent for tech companies?

Text messaging can become one of the best ways for you to communicate with customers. If you are still unconvinced about implementing SMS marketing into your strategy, here are 10 ways it can benefit you.

1. Direct and immediate message delivery

SMS is the most immediate marketing channel available. We found that almost 98% of text messages are opened and read, and most of them are read within three minutes of delivery. Direct communication with your customers can bring about an immediate purchase, especially in cases where you implement a text message widget into your campaign. This direct communication can also nurture lasting relationships between your business and your customers.

2. High open rate

Your marketing campaign is more effective when you have a higher open rate. At 98%, the average SMS open rate is five times more than that of the average email open rate (17%). You can even send test SMS to check and measure the delivery speed and quality of the SMS route. You also don’t have to worry about crafting a great subject line that will encourage your customers to open and read a text message. The buzz going off in a mobile user’s pocket is all the motivation they need to pull out their phone.

3. Instant deliverability for everyone

Another great thing about SMS is that even customers who don’t own a smartphone can send and receive text messages. This makes SMS marketing one of the most accessible and effective tools for instantly delivering campaign messages to your customers.

On top of that, text messages usually deliver within seconds. The average SMS delivery time for most network providers is less than 10 seconds which means you can deliver time-sensitive messages instantly. With the struggle to increase email deliverability, the high level of SMS deliverability makes SMS marketing a great addition to your marketing efforts.

4. High conversion rate

We’ve discussed the open rate and due to how high it gets, it also translates to a very high conversion rate. A lot of cellphone users respond to calls to action in text messages more than any other marketing channel. SMS messages have an average response rate of 45% when compared with an average email response rate of just 8%. Conversion rates are higher with SMS because of the simplicity of the marketing message. Text messages are short, they don’t include a lot of links and they are not flooded with a lot of images. The call to action is short, clear,  and concise.

5. Personalization and customization

Text messages are more personal than other marketing channels. Since your messages are being delivered directly to your customers’ personal inboxes, you can use casual, friendly language. Instead of traditional corporate language, approach this form of communication as though you are talking with a friend. This gives you a chance to build a personal relationship with your customer. You can also create a personal feel by customizing your messages and adding their first names.

6. Brand awareness

Text messages are great for increasing your brand awareness. Implementing effective SMS messaging between you and your customers  is a great way to attract and engage them throughout the buying process. Since the average person checks their text messages multiple times a day, you can stay top of mind with properly timed messages.

7. Quick feedback from customers

You can easily initiate surveys and polls via SMS and receive results quickly when you use the text message widget. Your customers’ feedback is valuable in helping you improve your products and services. It could also help you learn more about current market trends and better understand your customers’ preferences.

8. Cost-effectiveness

SMS marketing is cheap when compared to other marketing solutions. Since it has a high open rate and response rate, SMS marketing can amass a high ROI. This makes it a very efficient tool to add to your overall marketing strategy.  

9. Easy implementation

SMS marketing is permission-based, so you already know your customers are choosing to receive your messages. Once you’ve created an SMS campaign, you can easily track, manage and optimize the SMS performance. With the help of SMS marketing automation from a competent mass communication platform, you can create, schedule, and automate smart targeting campaigns.

10. No spam filters 

You never have to worry about your text messages ending up in the spam folder. There is no spam folder for SMS! The filters that email marketing cumbersome do not exist in the world of SMS. When someone opts in to receive your SMS marketing messages, you don’t have to remind them to whitelist your shortcode so that messages don’t go into a spam folder.

Benefits of SMS Marketing

There are so many benefits of SMS marketing and the main ones include the following:

  • It is a direct line of communication with your customers, and whoever gets the SMS is likely to read it within a few minutes of its delivery. 
  • It can be integrated with other marketing tools like social media and email. 
  • SMS marketing is a great way to get feedback from your customers. Customers love it when they can respond to your text messages. 
  • It is a great way to engage your customers and build meaningful relationships with them. 

How we can be of help

SMS marketing has proven extremely useful in recent times. It has the benefit of being very fast in its delivery and provides a direct communication channel between your tech company and your customer. If you haven’t thought of SMS marketing for your company, it’s time you do and BSG is here to help. 

We are a global communications platform that helps you humanize communication with your customers with the on spot tools and the highest security standards for enterprise. Get in touch today and let’s collaborate!

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