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Glossary

A2P (Application-to-Person) SMS Messaging

A2P or Application-to-Person SMS Messaging is the action of sending mobile messages from an application to a mobile of the user. Businesses use A2P in specifical technical modes to interface with customers, verify users of online services or send time-sensitive alerts. Because of this A2P SMS messaging is also called Enterprise or Professional SMS. Application to Person messaging is a disclosure that begins from a business side and not a user’s messages.

A2P messaging is widely used in SMS API integration, access via a web interface by securing a username and password or the deployment of a executive enterprise solution.

Where else do we need A2P SMS Messaging:
To make anti-fraud alerts, balance statements messages, payment reminders, notifications of withdrawal.

The most common cases of A2P SMS include banking notifications, critical alerts, SMS-based two factor authentication, automatic booking confirmations, loyalty programs and marketing notifications etc.’ 2P SMS are used to grow productivity and improve communication e.g. in online reservation systems, different corporate platforms and support services. Financial institutions have been using A2P SMS for over 15 years, by delivering automated, event-based SMS notifications to their clients’ mobile phones.