Conversion is the proportion of the number of users who have finished any targeted action motivated by advertisers, marketers, merchants, and content creators to the entire amount of users of the website. The conversion is shown in percentages.

As target actions to measure conversion we define:

  • completing a purchase
  • signing up
  • e-mails subscription
  • visiting the landing page
  • going to certain pages of the website
  • amount of clicks on an advertising link

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