Mobile Data Penetration

What is Mobile Data Penetration?

Mobile Data Penetration is an indicator that shows the number of smartphones in a state. Mobile Data Penetration is usually demonstrated as a percentage of the population who use smartphones.

It is the percentage of a country’s population that has access to a mobile data connection. This is usually expressed as a percentage of the total population or as the number of users with access to mobile data services (such as 3G, 4G, and 5G) per 100 people.

How does it work?

Mobile data penetration is calculated by dividing the number of users with access to mobile data services by the total population. This gives a percentage of the population that has access to mobile data services. 

For example, if a country has a population of 10 million and 5 million of those people have access to a mobile data connection, this would indicate a mobile data penetration rate of 50%.