WAP Push is a type of specially encoded SMS used to access a Wireless Application Protocol site or landing page straightforwardly without the need to enter the page URL in a mobile phone’s browser. It works similarly to the download systems via SMS. The user sends an SMS and receives another one back with a welcome message and a URL. When accepting the SMS, the browser opens and directs the user to the WAP address that we have requested. WAP Push allows WAP content to be pushed to the mobile earpieces with minimum user involvement.