Email Marketing Manager

Remote

Job Description

  • Own and drive an overall email marketing strategy. PRIMARY FOCUS – email outreach;
  • Research and test marketing tools and integrations to improve lead generation pipeline (Snov.io, Linkedin Sales Navigator);
  • Guide lead nurturing, upselling and retention campaigns for potential and current clients;
  • Create and implement email content plan based on the latest best market practices;
  • Build/modify HTML templates for email campaigns in line with company identity;
  • Create and run email campaigns within the required audience segmentation using email automation software (GetResponse, or other);
  • Analyze marketing metrics and suggest hypotheses, run A/B test email campaigns (copy/ design iterations) to constantly improve conversions;
  • Work closely with marketing, product, tech and commercial department;
  • Monitoring and improving sender domain reputation;
  • Cooperate with Product department in development of own email software;
  • Manage and report tasks through the task manager (Asana, or Jira).

Qualifications

You are the OWNER of the email marketing process. You are result-driven and self-disciplined. You have technical skills and creative vision.

  • Experience in outbound sales email campaigns and tactics;
  • Proven experience with cold email outreach;
  • Copywriting/copy editing skills;
  • Good knowledge of HTML;
  • English and Ukrainian language proficiency;
  • Knowledge of digital marketing and email marketing fundamentals: CAN-SPAM requirements, segmentation, CR/OR/CTR, A/B testing;
  • Experience in warming-up the domain, improving domain reputation;
  • Analytical skills (GA4 experience required);
  • Experience with email marketing automation software in B2B companies;
  • Experience in CRM (We work with Bigin/Zoho CRM).

Additional information

  • Remote/Hybrid work;
  • Tasks that make you grow;
  • 24 days of paid vacation;
  • 3 days off if you need an emotional reboot;
  • Supportive team.

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