Email Marketing Manager | Careers at BSG

Own and drive an overall email marketing strategy. PRIMARY FOCUS – email outreach;
Research and test marketing tools and integrations to improve lead generation pipeline (Snov.io, Linkedin Sales Navigator);
Guide lead nurturing, upselling and retention campaigns for potential and current clients;
Create and implement email content plan based on the latest best market practices;
Build/modify HTML templates for email campaigns in line with company identity;
Create and run email campaigns within the required audience segmentation using email automation software (GetResponse, or other);
Analyze marketing metrics and suggest hypotheses, run A/B test email campaigns (copy/ design iterations) to constantly improve conversions;
Work closely with marketing, product, tech and commercial department;
Monitoring and improving sender domain reputation;
Cooperate with Product department in development of own email software;
Manage and report tasks through the task manager (Asana, or Jira).

You are the OWNER of the email marketing process. You are result-driven and self-disciplined. You have technical skills and creative vision.

Experience in outbound sales email campaigns and tactics;
Proven experience with cold email outreach;
Copywriting/copy editing skills;
Good knowledge of HTML;
English and Ukrainian language proficiency;
Knowledge of digital marketing and email marketing fundamentals: CAN-SPAM requirements, segmentation, CR/OR/CTR, A/B testing;
Experience in warming-up the domain, improving domain reputation;
Analytical skills (GA4 experience required);
Experience with email marketing automation software in B2B companies;
Experience in CRM (We work with Bigin/Zoho CRM).