Growth Marketing Manager
We are looking for a Growth Marketing Manager who will become part of our team.
Must have
- Higher education (preferably marketing or economics);
- 3-5+ years of experience in digital marketing, technology business, B2B business;
- Strong marketing analytics skills;
- Proven experience in implementing a full-funnel demand generation strategy;
- Experience running integrated marketing campaigns at scale;
- Demonstrable experience in the full range of digital channels including, LinkedIn, PPC, and email;
- Creativity to develop innovative campaign ideas;
- In-depth knowledge of Google Analytics (goals, reports, building segments);
- Experience working with English-speaking markets;
- A data-driven mindset, excited about consistently A/B testing, measuring, and iterating.
Time management skills.
English level (B2-C1-C2).
Responsibilities
- Owning end-to-end campaign strategy and execution of the go-to-market for current and new products;
- Find and test new acquisition channels for effective lead generation in certain niches;
- Set up and manage cold outreach campaigns;
- Partner with relevant platforms and resources to get the leads;
- Generation of growth hypotheses to increase the conversion rate;
- Launch and analysis of advertising on Facebook, Google, and LinkedIn;
- Ensuring the correct distribution of the budget;
- Collaborate with PPC specialist, designer, and copywriter to create engaging landing pages and ads copies.
Beneficial skills
Understanding SEO;
Understanding WordPress;
Google Ads certificates;
Plan and manage brand awareness and lead generation advertising campaigns across a variety of channels;
The key metric of your effectiveness is the number of content MQLs.