Lead content writer
Responsibilities
- Prepare and manage content strategy across relevant communication channels
- Build a strong and unique in-house content team in alignment with BSG marketing strategy.
- In collaboration with Product, Marketing, and Sales Teams lead creating compelling digital content and activities at all funnel stages of sales cycles.
- Lead and manage different types of creative materials. This can include articles, blog posts, photos, multi-format videos, and webinars.
- Increase Google Rankings and focus on SEO strategy
- Interact with key industry influencers and thought leaders
- Ensure message alignment in targeted campaigns to key audience segments.
- Scale content team and strategies for growth, including across cultures and continents
- Be savvy with metrics, using performance data to understand which tactics work best and which to improve upon
- Ensure best-in-class social media management strategies, processes and tactics are implemented and maintained
- Generate innovative ideas to promote our brand and our product
Role requirements
- 5+ years of experience in technology content marketing & developing engaging content across a variety of channels;
- At least 1.5 years of relevant experience in a product/software company is a must;
- Experience with people management;
- Creative storyteller with a practiced eye for design; able to synthesize strategy and situations into a concise plan of action and relevant messaging
- Prior working experience in fast-paced environments with tight deadlines
- Marketing automation experience is important.
- High level of English proficiency is a must
