Bulk SMS (text message) marketing

What is Bulk SMS (Text Message) Marketing?

Bulk SMS is a messaging service that allows you to send large volumes of SMS messages to a large group of recipients. Bulk SMS services are used for a variety of purposes, including marketing campaigns, notifications, reminders, and more. Bulk SMS is an efficient and cost-effective way to reach a large audience quickly, allowing you to communicate important messages in a timely manner.

A single bulk send like this is what most providers call an SMS campaign — a batch of messages scheduled, tracked, and billed as one unit. BSG's 6 Key Insights and Trends Shaping SMS Marketing walks through this in more detail.

How is bulk SMS used in marketing?

Bulk SMS helps you engage with all your customers quickly and more cost-effectively. And with 5 billion people globally sending and receiving SMS messages, it’s the easiest way to talk to your customers about your products and services. So whether it’s timely promotions, upcoming offers, or sending loyalty rewards, bulk SMS is a great asset to implement in your marketing strategy.

Why should you use bulk SMS?

This is a great way to build customer loyalty and go above and beyond a mere commercial exchange.

A hairstylist could send out appointment reminders so her clients don’t miss their dates. The more targeted the tips, the better, and any useful advice tailored to their needs will make the client feel that they’re on your VIP list.

The quality of your service provider and your message content will either enhance or degrade customer loyalty to your brand and this could either gain or cost you valuable referrals.

A couple of facts to think about:

• 8 in 10 customers say they get frustrated with being put on hold on a phone call or depending on a computer for support.

• A little over 50% prefer text messaging over their current form of communication for customer service or support, which is saying something. A custom link shortener also goes a long way in helping you catch your customers’ attention.

Three ways bulk SMS can improve your customer service

You’ve made it this far so it’s only fair you get acquainted with using bulk SMS to improve your overall customer experience. Your brand goal in terms of its customer interactions is to generate loyalty and there’s no better way to do that than to offer great products, and quality services and to be responsive to your customers.

1. Show your customers that you care

You can talk to your clients about all kinds of issues they are experiencing, inform them of new developments and send instructions whilst maintaining a personal connection with them.

1. Offer occasional freebies via promo codes

Promotional initiatives often get your customers to think twice about going over to your competition as customers really want to save a few cents on something from time to time, among other offers that your business provides.

1. Build trust by accommodating customer feedback

Feedback can help your business grow and strengthen customer loyalty.

When you run feedback marketing campaigns via SMS marketing, you’ll get helpful feedback regarding your products and services from their point of view

Interested in learning more about how bulk SMS can help increase awareness for your business, send us a message today!