BSG blurs the boundaries
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A 5-node WhatsApp and SMS flow with 8 ready texts, GDPR opt-in and metrics to cut course drop-off.
Where to meet BSG in November 2026: GCCM Muscat, SiGMA World Rome, Web Summit Lisbon and LAWC Buenos Aires.
Build messaging in-house or buy a CPaaS? Time, cost, support, compliance and scale compared for EU and UK teams.
Apple RCS is live on iPhone. Which EU and UK carriers support it and how to plan campaigns with SMS fallback.
Why unregistered senders get filtered in the EU and UK, and what each country requires for sender ID registration.
Vivo, Claro and TIM coverage, iPhone status, where RCS beats SMS in Brazil and how to launch with SMS fallback.
You pay per SMS sent, but only delivered OTPs work. A worked example shows why the cheapest vendor costs more.
Bulk SMS alone leaks budget. Verify the list, then run WhatsApp-first with SMS fallback.
SIM swaps jumped 1,055% in a year. Voice OTP takes your riskiest codes off the SMS rail.
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Менеджер з вихідних комунікацій, Growe
Генеральний директор, Sunny Way
Керівник маркетингового відділу, Poliklinika Identalia d.o.o
Технічний директор, Medikit Systems
Керівник напрямку маркетингової автоматизації, RivoTech