More sales from the same WhatsApp budget — abandoned cart recovery with BSG
Thousands of dollars a year back on the cart reminders you already send. Meta charges every provider the same rate — your provider adds a margin, BSG doesn't. Undelivered reminders go out by SMS. Same templates, live in an afternoon.
How much more your cart recovery makes with BSG
Enter your monthly abandoned carts, order value and what your current WhatsApp provider charges on top of Meta's rate. The calculator shows the budget you keep and the carts you get back per year.
Two-stage sequence (utility + marketing) = 2 WhatsApp messages per cart. Margin saved = your provider's markup removed, minus BSG's plan fee for your volume (€0–549 / mo, first 3 months free, €1 ≈ $1.10). Revenue recovered = undelivered carts × recovery rate × AOV, minus SMS cost. Illustrative estimate, not a quote.
More reminders delivered, less budget spent — on the WhatsApp flow you already run
Every reminder goes WhatsApp-first, then automatically falls back to SMS if it doesn't deliver. You pay Meta's per-message rate with no provider margin, plus a flat monthly fee to us — €0 for the first 3 months. Fewer dollars per message means more reminders, and more recovered carts, for the same budget.
vs 20–30% on email
vs 4–10% on email
vs a marked-up provider
official Meta Tech Provider
Where the money goes in your cart-recovery flow today
Your recovery flow reports opens and conversions. It doesn't show the provider's margin inside each message price — or the reminders that never arrived.
Leak 1 — your provider's margin on every message
Meta sets one rate per message for everyone; Twilio, Sinch, Infobip and most others add 30–60% on top. BSG is a Meta Tech Provider: you pay Meta's rate plus a flat plan fee — the margin becomes your budget. The gap is biggest at Brazil's marketing rates.
You pay for delivery — not a middleman's margin.
The gap is widest at Brazil's marketing rates.
It compounds on every message, every month.
Leak 2 — reminders that never arrive
When WhatsApp can't deliver, the reminder is lost silently. Automatic SMS failover retries the same message via SMS — recovering the cart you already paid to reach. Largest in variable-connectivity markets and the long tail everywhere.
Undelivered WhatsApp reminders vanish with no signal.
SMS failover resends the same reminder automatically.
You recover carts you already paid to reach — hands-off.
Keep your provider, add BSG in parallel — no switch, no re-approval
Set up in an afternoon, alongside the provider you use today — your approved templates come with you.
Add BSG as a second provider next to your current one. Sharing your WABA syncs your approved templates automatically — nothing to rebuild.
Every reminder gets a delivery safety net: WhatsApp sends first, SMS catches whatever doesn't land.
Flat BSG plan fee, no per-message margin. Test on a spare number, move your main number only when you're ready.
How to connect to BSG as a parallel second provider
Share your existing WABA with BSG, sync approved templates, test on a spare number — without touching your current provider. Screenshots for every step.
Read the guideWhatsApp messaging API reference
Send WhatsApp campaigns, set SMS failover and receive replies on your webhook — endpoints, parameters and code samples.
Open the docsRun BSG in parallel for 30 days. Keep your provider
Nothing to migrate and nothing to break: BSG connects as a second provider to the WhatsApp Business Account you already have. Your current provider keeps working the whole time.
WhatsApp Business API pricing
You pay Meta for your messages and a flat monthly fee to us — no margin on traffic. No platform fee for the first 3 months. Prices per month; a two-message cart sequence ≈ 2 × your abandoned carts.
Free
Starter
Growth
Scale
Custom
Full pricing, per-country Meta rates and SMS fallback rates: bsg.world/whatsapp
Up to 30% more reminders for the same WhatsApp budget
Meta charges every provider the same per-message rate (blue). Your provider adds its margin on top (grey). With BSG that margin is gone — the blue bar is your whole bill. Keep the difference, or spend it on more reminders and more recovered carts.
Get your WhatsApp cart recovery report — with your numbers inside
Enter your email and we generate a personal PDF from your calculator inputs: how much you lose to markup and undelivered reminders today, and exactly how to close both leaks without switching providers.
Read it now in our Help Center
WhatsApp abandoned cart recovery — FAQ
Do I have to switch providers or re-approve my templates?
No. BSG connects as a second provider in parallel. Sharing your WhatsApp Business Account syncs your approved templates automatically — you move your main number only when you're ready. Step-by-step guide
Why is it cheaper than Twilio, Sinch or my current WhatsApp provider?
Meta charges every provider the same per-message rate. Twilio, Sinch, Infobip and most others add their margin on top of it; BSG doesn't — you pay Meta's rate plus a flat monthly plan. At Brazil's high marketing rates the difference is largest: thousands of dollars a year at typical e-commerce volumes.
What happens when WhatsApp delivery fails?
Automatic SMS failover resends the same reminder via SMS (billed separately), so it still reaches the customer. It's a standard parameter of the campaign API — alternative_channel.sms in the docs.
Where do customer replies go?
To your webhook, so you can handle them in your existing helpdesk. BSG is a sending layer — it doesn't ship a chat inbox.
Is it compliant with LGPD / POPIA / NDPR?
You send to customers who opted in at checkout; BSG supports opt-out handling and audit logs.
Start free. Pay Meta's price. Keep the markup.
Verified WhatsApp account live in 30–40 minutes. Zero platform fee for the first 3 months — you pay only Meta's rate, no provider margin. Get your personalized breakdown, or start free right now.
Get your Campaign Optimization Blueprint
We'll open your personalized breakdown and email you a copy. Two quick questions keep it accurate.
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