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15 minutes to read

Aug 22 2024

How to Make 80% Boost in Sales with AI Voice Bot. Tips & Cases by BSG Head of Sales

Volodymyr Zhabokrytskyi

With over 13 years of experience in sales, I’ve navigated my way from a Senior Economist and Credit Specialist at Oschadbank to leading sales teams in various companies. My journey spans multiple sectors, including B2B and B2C, particularly in banking, construction, and the wholesale distribution of premium sauna equipment. Throughout my career, I’ve tackled numerous challenges, from organizing sales departments and entering new markets to optimizing sales processes and budgets.

My professional credo as an experienced Head of Sales : never sell a product that won’t benefit the client, or that doesn’t interest me personally. That’s exactly why I chose to work at BSG —I saw great potential in the AI Voice Bot as a comprehensive solution for sales departments’ challenges.

In this article, I won’t be giving any lectures or product presentations; instead, this will be the kind of article I wish I had found 13 years ago when my sales career was just starting.

I’m going to raise these questions:

• How do you build an effective sales funnel with an AI Voice Bot?
• What are the actual use cases of AI VB in sales across different industries?
• What particular advice would I give to salespeople today?

I hope this article will be helpful to you.

AI Voice Bot in Sales: How to Implement a Strategy?

Let’s discuss how an AI Voice Bot can be a game-changer for your sales strategy. Whether it’s cold sales, hot sales, or managing your complete sales pipeline, AI Voice Bots can quickly handle large volumes of calls, engage with customers, and help you close deals faster than ever. But how exactly do you implement it and what are examples of AI in customer service? Let’s break it down.

Cold Sales

You know how tough cold sales can be, right? You’re reaching out to people who might not know about your product. This is where the AI Voice Bot shines. Imagine calling 50,000 people in just one hour —yes, that’s right, 50,000! Perfect for testing your customer base without exhausting your sales team.

How does this work?

• Mass outreach—Voice Bot AI reaches out to thousands of potential customers in record time.
• Efficiency—It sends a follow-up SMS if they don’t pick up or allows them to respond with DTMF (dual-tone multi-frequency) for quick feedback.
• Channel Variety—After the initial contact, the bot can move to different communication channels, like emails, SMS, and even WhatsApp, to nurture these cold leads.

AI Voice Bot is the best tool for cold sales solutions.

Hot Sales

Now, let’s talk about hot sales. These are people who already know about your brand or have shown interest. Conversational AI Voice Bot helps here, too, keeping them engaged and moving them closer to a purchase without needing constant human intervention.

• Personalized follow-ups—The bot sends reminders, special offers, or event invites to keep them interested.
• Seamless transitions—If the customer is ready to talk to a real person, the bot smoothly transfers them to a live agent to close the sale.

But let’s remember, even if it can handle most engaged customers, humans still prefer to talk to a human.

Complete Sales Pipeline

What is sales pipeline? A marketing pipeline is essentially a step-by-step process that helps businesses turn potential leads into paying customers. Think of it as a journey a customer takes—from the very first interaction with your brand, all the way to the final purchase. Each step of this journey, or funnel, represents different stages of customer engagement, and a successful marketing pipeline is designed to guide customers seamlessly through each stage.AI Voice Bots can be integrated throughout, from the first contact to the deal’s closing. Let’s break down a simple sales pipeline:

Real AI Voice Bot Cases for Sales:

Use Case 1:  AI Voice Bots for English Proficiency Assessment

An English school operating in Ukraine, Poland, and Romania seeks to offer an alternative method of interaction with their students. Currently, the school has 5,230 students with varying levels of English proficiency.

Problem Objective:

1. Provide an alternative way to assess speaking skills.
2. Implement an AI Voice Bot that can communicate in English as fluently as a native speaker.
3. Develop a conversational flow based on the topic of the current unit and the student’s knowledge level.
4. Collect audio recordings of student speeches for tutors to review.
5. Provide analytics on the skill levels demonstrated by students during conversations.
6. Conduct the assessments within 3 days before the next class.
7. Find a time that works perfectly for every student and teacher.

Results:

The solution was successfully introduced for evaluating students’ speaking skills without requiring additional time to coordinate meetings between teachers and students. This innovative approach of AI in online learning gave the school a competitive advantage and saved on budget by reducing teacher working hours, as they can now review the bot’s recordings at a higher speed.

Staffing Reduction: 99.43%

Call Volume Increase: 68,471.43%

Time to Check Client Base Reduction: 98.67%

AI Voice Bot Detailed Results for 5230 Calls:

Success Call: 98% (5125 students)

Rejected: 1%

No Answer: 1%

Use Case 2: Promotional Campaign for New Credit Rates

A leading microfinance organization in the LATAM region needs a fast promotion due to reduced credit rates for creditors. The promo must be done in 3 days and delivered to 300,000 users in Spanish, Portuguese, and English. Now we will look at the results after using AI for finance.

Project Objective:

1. Handle large call volume.
2. Detect and support 3 languages.
3. Operate from a single point.
4. Check the cold client base.

Results:

AI VoiceBot significantly boosted the efficiency of the promotional campaign. The microfinance organization successfully handled large call volumes across three languages in a fraction of the time it took before, leading to faster outreach and higher engagement rates. Compared to the previous two weeks, the campaign’s operational time was reduced by 85.7%, allowing the company to launch the promotion within just two days. Additionally, the cost per campaign dropped by 62.5%, saving $25,000.

Use Case 3: New Game Promotion for iGaming Companies

iGaming organization in the EMEA region faced issues with promoting a new product for 1 million users in 30 days and invited them to try the product and send the SMS after the agreement. So let us show you how to use AI for marketing effectively.

Project Objective:

1. Launch a compelling 8-second offer and select the Brand Persona’s voice.
2. Set up the bot and align legal matters in the region.
3. Ensure the handling of large traffic volumes.
4. Connect the bot to the client’s CRM via API for analytics and results transfer.
5. Enable SMS + link integration.

Results:

The average call handling time was cut by more than half, from 7 minutes per call to 3 minutes, allowing AI Voice Bot to connect with more users in less time. These iGaming solutions helped increase customer satisfaction significantly, boosting it from 40% to 75%.

Financially, the AI Voice Bot yielded tremendous savings for the company. Monthly operational costs dropped from $175,000 to just $30,000, marking an 82.86% reduction. This decrease in expenses, paired with improved customer satisfaction and faster call handling, demonstrated the remarkable efficiency of the AI Voice Bot in promoting the new game.

Operational Cost Reduction: 82.86%

Operational Hours Increase: +500%

Average Call Handling Time Reduction: 57.14%

Customer Satisfaction Growth: 87.5%

Use Case 4: Gentle Reminder about Credit Debt. Deadline Notification.

A Ukrainian microfinance organization needed support to manage 3,500 daily customer calls for 112,000 debt reminders. Automate the dialogue regarding credit payment arrangements, offer an alternative date if necessary, and keep the client in the funnel (legal compliance). AI technology will be perfect for this.

Project Objective:

1. Remove DNF from the dialogue during the greeting.
2. Record the company’s Brand Voice and create an LLM bot as a brand persona.
3. Connect the client’s CRM database.
4. Set a call schedule according to the client’s requirements (Mon-Fri 8:00-10:00 / 17:00-19:00).

Results:

AI Voice Bot reduced the dependency on human support managers, cutting staffing needs from 10 to just 2, while the bot easily handled the remaining workload. Operating 24/7, the AI solution managed to increase call volume from 10,000 calls per day to 50,000 calls per hour, ensuring that all reminders were delivered efficiently. AI in finance can lead to great indicators.

Use Case 5: Optimizing Visit Reminders and Rescheduling for Dentistry

A dental clinic operating across multiple locations in Ukraine required support to manage 750 daily calls to patients for visit reminders and rescheduling requests. The goal was to automate reminding patients about their upcoming appointments, offer alternative dates if necessary, decrease no-show rates, and ensure that patients remain engaged and satisfied. Let’s look into the problem results after using AI in healthcare.

Project Objective:

1. Automate appointment reminders for patients.
2. Offer rescheduling options when patients can’t attend.
3. Reduce no-show rates and improve patient engagement.
4. Ensure timely communication with patients across different locations.
5. Provide consistent follow-ups to maintain client satisfaction.

Results :

AI Voice Bot successfully streamlined the process of reminding patients about their appointments, significantly reducing the number of no-shows. It also facilitated smooth rescheduling, leading to better patient retention and overall satisfaction and a drastic reduction in operational costs. Using artificial intelligence in healthcare can solve a lot of problems, for example, staffing, operational hours, monthly operational cost, etc.

5 Tips For Powerful Sales Strategies

We can already conclude that AI VoiceBots are valuable tools that can replace lead generators and sound like humans, even though they are robots. Now, I want to share tips I wish I had known when starting my sales career.

1. Importance of Strategic Sales Pipeline

Managing your sales pipeline isn’t just about tracking leads—it’s about keeping things organized, making intelligent decisions, and always looking for improvement. Here’s how you can keep your sales pipeline running smoothly:

• Review regularly . Take time to check in on your pipeline regularly. Are your leads moving forward? If not, what’s holding them back? This helps you spot problems early and fix them before they slow you down.
• Keep it clean . Don’t let your pipeline get messed with leads that aren’t going anywhere. Regularly remove inactive or dead leads to focus on the ones that matter.
• Prioritize wisely . Not all leads are created equal. Focus your energy on the most likely to convert into sales. Tools like lead scoring can help you determine which leads deserve the most attention.
• Train continuously . Make sure your sales team is constantly learning and growing. Continuous training keeps them sharp and ready to handle the pipeline efficiently.
• Use tech smartly . Tools like CRM systems and AI can be game-changers. They help automate repetitive tasks, offer valuable insights, and boost your team’s efficiency.
• Collaborate . Sales isn’t a solo game. Make sure your team is working together. A coordinated approach means leads get handled smoothly, and nothing falls through the cracks.

These tips can help you keep your pipeline in business organized and effective, making it easier to close deals and keep business moving.

2. Critical KPI to Track

Monitoring certain Key Performance Indicators (KPIs) is essential to keep your sales process on track. These metrics help you understand how well your team is doing and where improvements are needed. Here are some of the most important ones:

1. Return on Investment (ROI)

ROI measures the financial impact of your SMS campaign by calculating the profit gained relative to the campaign’s cost. It’s a key indicator of overall effectiveness.

If you spent $1000 on an SMS campaign that generated $5000 in sales, your ROI would be 400%.

1. Conversion Rate (CVR)

The conversion rate measures the percentage of recipients who took the desired action after receiving the SMS, such as subscribing or purchasing.

Higher conversion rates indicate better audience engagement and campaign relevance.

1. SMS List Growth Rate

This metric tracks how quickly your subscriber list grows over time, which is crucial for expanding your reach.

Encouraging subscribers to share and promote your SMS content across different channels can help grow your list.

1. Unsubscribe Rate

This measures the percentage of subscribers who opt out of your messages, helping you identify areas of improvement in content or targeting.
A high unsubscribe rate might suggest your messages do not resonate with your audience.

1. Click-Through Rate (CTR)

CTR assesses the effectiveness of the links in your SMS messages. It measures how many recipients clicked on a link in your SMS compared to the total delivered.
If 5 out of 50 recipients clicked a link, the CTR would be 10%.These KPIs give you a clear view of how well your sales process is performing. To know more, please read my colleague’s article . Regularly checking them ensures you stay on top of your game and make necessary adjustments to keep things running smoothly.

3. Upsell and Cross-Sell

Upselling and cross-selling are great ways to maximize the value of each customer interaction. The goal is to provide customers with additional options that enhance their experience or solve more of their problems.

Upsell

Encourage customers to upgrade to a higher tier of your product or service. If they’re using a basic plan, show them the value they’ll get from upgrading to a premium package. The key here is to emphasize benefits tailored to their specific needs.

Cross-Sell

Offer complementary products or services. If a customer just bought a phone, why not suggest a phone case or wireless headphones? The trick is recommending something that naturally complements their original purchase and adds value.

Remember that personalization is essential. Customers are more likely to respond to upsell and cross-sell offers when they feel they’re being catered to individually.

When done right, these strategies can increase sales and deepen customer relationships by offering customers exactly what they need when they need it.

4. Organic Sales

When it comes to organic sales, your AI Voice Bot must sound as natural and human-like as possible. People respond better when they feel like they’re talking to an actual person, not just a robot. The key is to make the conversation feel personal and relatable so the customer stays engaged, not feeling like they are talking with artificial intelligence.

Voice AI Bot goal should be to build trust and guide the conversation smoothly into a human interaction when needed. It’s not just about giving information but also about creating a connection.

This personal touch can make all the difference in keeping the conversation going and moving the customer towards a purchase.

5. Be Creative

Being creative in business is about pushing boundaries and embracing innovation. If you’d asked me 7 years ago what advice I’d give my younger self, it would be this: Don’t be afraid to experiment . The road to success isn’t always smooth, and it can be thorny—it’s about trying new things, bringing fresh ideas to the table, and daring to challenge the status quo. So, do not be afraid to try these:

1. Proposing new approaches to leadership, even if they seem unconventional.
2. Being a person who constantly explores innovative strategies.
3. Recognizing that going outside of your comfort zone is where real breakthroughs happen.

If I could turn back time, I would encourage my younger self to be even more innovative. Creativity opens doors, and the only way to know if an idea will work is to give it a shot.

Final Word

AI Voice Bots have the potential to completely reshape how we approach sales across different industries—whether it’s microfinance, e-learning, or even iGaming. You can scale your operations, boost customer engagement, and lower costs all at once.

As someone who’s been in the sales trenches, I can tell you that AI VoiceBot isn’t just about automating tasks. They’re about creating real, personalized interactions that make a difference. Whether you’re using them for cold outreach, nurturing leads, or sealing deals, these bots can be game-changers.

So, what’s the takeaway? It’s not about replacing your sales team—it’s about giving them the tools to do what they do best: build relationships and close deals. By integrating AI Voice Bot, you’re not just making things more efficient; you’re opening up new possibilities for innovation and growth.