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RCS
RCS messaging adds rich media, branded content, and interactive buttons to native SMS. It creates a more dynamic experience within the default messaging app, making communication more engaging and effective.
Delivery Quality
We don’t just deliver messages.
We protect every route they take.
At BSG, we combine telecom-grade infrastructure with intelligent monitoring to ensure that every SMS, voice, or messaging packet is safe, verified, and delivered without compromise.
Thanks to multi-layer protection and real-time analytics, you stay in control of your traffic quality and reputation — even in high-volume or high-risk environments.
Tested via independent
monitoring
Real-time fraud detection &
filtering enabled
Traffic control via
White/Blacklist API
Type of Traffic
RCS traffic includes promotional messages to engage customers and transactional alerts for real-time updates, both delivered with rich, interactive content.
Promotional RCS
Send engaging offers, product updates, and announcements directly to your customers with rich, branded messages.
Transactional RCS
Deliver real-time updates, confirmations, reminders, or delivery alerts with visual appeal.
RCS 2FA
Reach your customers globally with the BSG omnichannel platform.
What is RCS?
Rich Communication Services is an IP-based messaging service beyond regular SMS or MMS. RCS Business Messaging has chat app capabilities: QR codes, gifs, locations, videos, and call buttons. How is it different from messengers? It is provided through mobile network operators.
The service is available worldwide through the majority of service providers on both iOS and Android systems.
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Brand your message with your brand colors and logo.
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Add a Call To Action button to start a conversation immediately.
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Store all needed info, from locations to QR codes, in one message.
Solutions
Whether you’re confirming a booking, sending rich order updates, or triggering interactive alerts — RCS helps businesses deliver automated, branded communication with precision, speed, and impact.
Use Cases
Send rich push notifications segmented by behavior, location, or preferences — with branded visuals and quick action buttons.
Secure transactions with branded one-time codes sent via RCS — fast, compliant, and fully traceable.
Run limited-time offers and personalized promos with images, carousels, and CTA buttons — all in one interactive message.
Let users explore product options or service packages directly in the message — with images, prices, and tap-to-choose actions.
Advanced features to elevate your SMS service
Personalization
Automation
Segmentation
Authentification
Scheduling
Personalization
Stand out with RCS personalization — create messages that feel one-on-one at scale. Increase relevance, loyalty, and response rates effortlessly.
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Automation
Simplify your workflow with RCS automation — trigger messages based on user actions or timing. Save time, stay consistent, and scale with ease.
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Segmentation
Enhance your campaigns with RCS segmentation — group users by behavior, interests, or location. Send messages that resonate and convert at higher rates.
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Authentification
Secure your user journey with RCS authentication — verify identities with branded, real-time messages. Prevent fraud, build trust, and deliver a smooth login experience.
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Scheduling
Stay organized with RCS scheduling — plan and send rich messages at the perfect time. Engage consistently, boost response rates, and streamline your communication.
Try PlatformEase of Development
const axios = require('axios');
axios.post(
'https://sms.bsg.world/rest/send',
{
destination: '41793026727',
originator: 'BSGSMS',
message: 'This is a sample message',
},
{
headers: {
Authorization: 'Bearer {your_api_key}',
'Content-Type': 'application/json',
},
}
)
.then(res => console.log('Sent:', res.data))
.catch(err => console.error('Error:', err.response?.data || err.message));
import requests
r = requests.post(
'https://sms.bsg.world/rest/send',
json={
'destination': '41793026727',
'originator': 'BSGSMS',
'message': 'This is a sample message'
},
headers={
'Authorization': 'Bearer {your_api_key}',
'Content-Type': 'application/json'
}
)
print('Sent:', r.json() if r.ok else r.text)
$ch = curl_init('https://sms.bsg.world/rest/send');
curl_setopt_array($ch, [
CURLOPT_RETURNTRANSFER => true,
CURLOPT_POSTFIELDS => json_encode([
'destination' => '41793026727',
'originator' => 'BSGSMS',
'message' => 'This is a sample message'
]),
CURLOPT_HTTPHEADER => [
'Authorization: Bearer {your_api_key}',
'Content-Type: application/json'
]
]);
$res = curl_exec($ch);
echo 'Sent: ' . $res;
curl_close($ch);
Integrate your customers’ favorite channels and build the experiences they expect — with full control over logic, flow, and delivery.
RCS Pricing
With clear pricing plans, you get full control over costs while accessing powerful messaging features that grow with your business.
Interested in a special offer?
Ready to reach further?
Let’s talk
Outbound manager, Growe
CEO, Sunny Way
Head of Marketing Department, Poliklinika Identalia d.o.o
CTO, Medikit Systems
Marketing Automation Lead, RivoTech
Useful Materials
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What is CPaaS? The cloud API layer that adds SMS, WhatsApp, voice & OTP to your apps — how it works and why it beats a multi-vendor stack.
Why one communication API for SMS, WhatsApp, Viber & RCS beats five separate integrations — cascade fallback, unified reports.
FAQ
What is RCS?
RCS (Rich Communication Services) is a messaging protocol developed to replace SMS. Sometimes, this type of message is referred to as enhanced SMS.
How is RCS different from SMS?
The main difference between RCS and SMS is the ability to send not only text but also images and videos. Additionally, there is no 160-character limit (or 70 characters if non-Latin characters are used).
What customer information can I include in the message?
You can include custom contact data when you upload customers into the system. Upload it, and customize the fields for that data. They are intended for targeted offers, and to make messages personal without manual input. Include data like name, purchase date or amount, product category, location, date of birth, and, interests. Build lists for different countries and languages.
It is important to note that to receive RCS messages, the recipient’s phone must be connected to mobile internet or Wi-Fi. In contrast, SMS messages only require the recipient to be within the mobile network coverage area.
What is RCS messaging?
Mass RCS messaging allows businesses to send promotional or informational messages to their clients.
What devices can receive RCS messages?
Currently, RCS messages can be sent to phones running the Android operating system. Support for the protocol on iOS is in the testing phase and is not guaranteed. It is expected that full support for RCS messaging on iPhones will be implemented by the end of 2024.
What types of traffic exist in RCS broadcasts?
There are three types of traffic for RCS broadcasts:
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Marketing messages – promotional messages such as offers of products or services, deals, and discounts.
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Transactional messages – informational messages such as payment confirmations or delivery notifications.
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Authentication – messages containing temporary codes needed to log into an account or verify the customer’s identity.
Is the internet required to receive an RCS message?
Yes, an internet connection (Wi-Fi or mobile internet) is required to receive RCS messages, unlike SMS which only requires mobile network coverage.
What types of messages exist in RCS?
There are several types of RCS messages:
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Plain text: Text messages up to 160 characters, similar to SMS. Typically used for transactional or authentication traffic. These messages are billed at a lower rate than the following types.
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Rich media card: Messages containing images, animations, or videos. The character limit for these messages is up to 1000. Additionally, these messages can include buttons to navigate to a website, dial a phone number, or display a location on a map.
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Carousel: A set of multiple cards that the user can swipe through on their phone. Each card can contain the same data set mentioned above.