WhatsApp Business API
with zero markup —
pay Meta’s rates directly
Run WhatsApp marketing, abandoned-cart recovery and order updates on the channel customers actually open — ~98% open WhatsApp vs 20–30% for email. Win back the revenue sitting in your customer database — and with BSG’s WhatsApp Business API you pay Meta’s rates directly, with zero markup, while every message falls back to SMS, then voice, if it doesn’t land.
We don’t just send WhatsApp messages.
We make sure they land.
Every message goes WhatsApp-first, then automatically falls back to SMS — and to a voice call for high-value sends — so reminders, codes and offers actually arrive. You pay Meta’s price directly, with zero markup, and keep your own volume discounts.
WhatsApp open rate
vs 20–30% on email
Abandoned carts recovered
vs 4–10% on email
To deliver a financial
or login code
Saved on 100k messages
vs a marked-up provider
WhatsApp marketing reaches the database that email and SMS can’t
Why WhatsApp is the channel that gets opened
Most shoppers leave without buying, and email wins back only 4–10% of those carts. Order updates by SMS cost more and get ignored. Customers open WhatsApp about 98% of the time — email 20–30%. The money is sitting in your list; you’re just reaching it on the wrong channel.
WhatsApp Business API use cases for teams that own the customer database
Pick your world — each one leads with the outcome you’re measured on.
Abandoned-cart recovery
Cart abandoned → wait 30–60 min → “You left items in your cart” with a one-tap back-to-checkout button. No purchase after 24h? A follow-up with a discount code. Fails on WhatsApp? Auto-resent by SMS.
Promotional broadcasts
New drops, sales and launches to your opt-in list — each with a product image and a Shop now button. Segment by what people last bought or browsed so first-timers and repeat buyers get different copy.
Order updates
Confirmed, shipped, out for delivery, delivered — each with order details and a tap-to-track link, on the channel that actually gets opened.
Cash-on-delivery confirm
For COD orders, a Confirm / Cancel / Switch to prepaid message within minutes that writes back to your order system. High-value orders can add a voice call as a last-resort confirm.
Acquisition from the ad
A click-to-WhatsApp ad opens a free 72-hour window. Instant welcome — course overview, a testimonial image and an Enrol now button.
Automated nurture
Day 7: instructor profile and curriculum. Day 14: a last-chance early-bird offer — pre-approved templates delivered on time, every time.
Application status
Received → documents due → interview → offer, each with a portal link. The offer letter goes out as a PDF, with SMS fallback so a missed deadline never costs a place.
Win-back
Re-engage students who went quiet — “you’re 30% through, continue now” — with a Resume button.
Policy renewals
Policy summary, renewal price and a Renew now button 30 days out, with reminders at 15 / 7 / 3 days. After payment, the policy document as a PDF. SMS fallback on every send.
Claims & lending
Status at every step with the claim reference; disbursement confirmations, instalment reminders and a Pay now link — plus an overdue notice if nothing lands.
Financial codes (add-on)
Login and transaction codes delivered as authentication messages in 2–3 seconds, with copy-code / one-tap autofill. Retry by SMS in ~30s, voice for high-value confirms. Sell it for reliability, not as the headline.
Reconcilable audit trail
A client_message_ref on every send plus full message history — the evidence trail that matters when a failed delivery carries a cost.
Learn one API
One base URL, one login. The same payload covers bulk and single sends and mirrors Meta’s component model, so existing automation ports across with minimal change.
Build risk-free
Every account ships a test_ key alongside the live_ key — realistic responses with no sending or billing. Run full CI against the live API shape, then switch the key.
Onboard without rebuilding
Embedded Signup connects a client’s existing WhatsApp account — even one migrated from Twilio or Infobip — so tier, quality rating and approved templates carry over.
One platform, every channel
The same credentials reach WhatsApp, SMS, Viber, RCS, Email, OTP and voice — add a fallback or a voice step for a client with no second vendor.
WhatsApp Business API integration — from abandoned cart to recovered revenue in four steps
Connect once, send everything
Authenticate once — one API key returns a JWT — and that single key runs WhatsApp, SMS and voice. Marketing broadcasts and transactional updates share the same auth and template payload. No separate builds, no second vendor.
Put cart recovery on autopilot
The reminder and the 24-hour discount follow-up run off one approved template, personalised per shopper — name, cart value, order number and a dynamic back-to-checkout button. You win back 18–60% of carts vs 4–10% on email.
Make sure the message lands
If WhatsApp doesn't deliver in time, BSG automatically resends over SMS on the same OneAPI; high-value and COD orders can add a voice-call confirmation. That pushes reach past what email and SMS manage alone.
Prove compliance and ROI
BSG keeps your opt-out list in sync, de-duplicates retries with a client_message_ref, and returns delivery state (sent / delivered / read / failed) by API or signed webhook — so you can measure recovered revenue.
Why BSG is the WhatsApp Business API provider, not a marked-up reseller
We're a Meta Tech Provider. Clients pay Meta directly for messages; we charge a flat monthly fee — no markup on traffic.
No markup on messages
You pay Meta's list price; we add only a flat fee. Most competitors resell Meta traffic with a 30–60% markup.
Keep volume discounts
No reseller sits in between, so there are no surprise overage charges on your own Meta discounts.
Automatic SMS fallback
If a WhatsApp message fails, we resend by SMS. WhatsApp-only providers don't.
Voice fallback
For financial codes or expensive orders, follow up with a phone call — rare among WhatsApp-only providers.
Live in 30–40 minutes
Clear pricing, no minimum contract, and a verified green-tick account as standard.
One API, every channel
WhatsApp, SMS, Viber, RCS, Email, OTP and voice on a single OneAPI — add a channel without a new integration.
Ease of Development
const axios = require('axios');
axios.post(
'https://one-api.bsg.world/api/campaigns/whatsapp/send',
{
phones: [
{ number: '380661231231', reference_id: 'f2d37bf77f6242daa83f23b0cc84b627' },
],
message: 'This is a sample message',
},
{
headers: {
Authorization: 'Bearer {your_api_key}',
'Content-Type': 'application/json',
},
}
)
.then(res => console.log('Sent:', res.data))
.catch(err => console.error('Error:', err.response?.data || err.message));
Code it your way
Integrate your customers’ favorite channels and build the experiences they expect — with full control over logic, flow, and delivery.
Explore DocsWhatsApp Business API pricing
You pay Meta for your messages and a flat monthly fee to us — zero markup on traffic. No platform fee for the first 3 months. Savings shown vs a typical reseller markup at a 30% marketing mix.
Free
Starter
Growth
Scale
Custom
WhatsApp Business API FAQ
What can I send over WhatsApp today?
Outbound marketing, utility and authentication templates are live — promotional broadcasts, order updates and one-time passwords, all from a single account. Today the channel is outbound only; two-way replies, a shared inbox and chatbots are on the roadmap.
What happens if a WhatsApp message isn’t delivered?
Every send falls back automatically — to SMS if WhatsApp fails, and to a voice call for high-value messages — so reminders, codes and offers still reach the customer.
How does OTP / authentication work?
The full one-time-password lifecycle — issue, verify, resend and cancel — runs through a single endpoint, with no separate services to stitch together.
How quickly can I get set up?
Onboarding uses Embedded Signup with a verified green-tick account, and SDKs are available in six languages, so you can integrate fast in your preferred stack.
Can I track delivery and report on results?
Yes — delivery webhooks and full message history are available, so you can monitor delivery status and pull reporting on every send.
What should I plan around — timing, volume and restrictions?
Template approval takes 24–48h for utility/auth and 3–7 days for marketing, so plan campaigns accordingly. WhatsApp generally pays off from ~5,000 messages a month. Note: US marketing campaigns are currently paused by Meta, and healthcare and brokerage are out of scope.
Start free. Pay Meta’s price. Keep the markup.
Get a verified WhatsApp account live in 30–40 minutes — you pay zero platform fee for the first 3 months — only Meta’s rates.