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Marketing

Level Up Player Engagement with AI CPaaS

BSG’s AI CPaaS platform helps you reach players instantly, across any channel, with automation and precision. From secure signups to high-converting campaigns — we power every interaction behind the scenes, so you can focus on winning loyalty and lifetime value.

BSG’s AI CPaaS platform helps you reach players instantly, across any channel, with automation and precision. From secure signups to high-converting campaigns — we power every interaction behind the scenes, so you can focus on winning loyalty and lifetime value.

Delivery Quality

We don’t just deliver messages.
We protect every route they take.

At BSG, we combine telecom-grade infrastructure with intelligent monitoring to ensure that every SMS, voice, or messaging packet is safe, verified, and delivered without compromise.

Thanks to multi-layer protection and real-time analytics, you stay in control of your traffic quality and reputation — even in high-volume or high-risk environments.

99%

Tested via independent
monitoring

100%

Real-time fraud detection &
filtering enabled

24/7

Traffic control via
White/Blacklist API

Triggered Messaging That Drives Action

Don’t wait for players to come back — reach out first.

BSG’s AI-powered CPaaS helps iGaming brands engage players at the perfect moment through smart, automated, multi-channel messaging. From first deposit to reactivation — keep the game going.

Missed moments = missed revenue

  • Players ignore emails. Manual outreach is too slow. Promotions expire unseen.

  • BSG AI CPaaS sends real-time, multi-channel messages (SMS, WhatsApp, Email, Voice) when users are most likely to act.

Contact Manager

Low engagement & churn

  • Inactive players, dropped deposits, missed conversions — all common pain points.

  • Reactivate players with AI-driven triggers based on behavior, lifecycle stage, and campaign goals.

Contact Manager

Too Much Manual Work

  • Managing channels, verifying users, and answering questions wastes team resources.

  • Automate the journey — from onboarding to retention — with one API and AI assistants that talk, type, and escalate when needed.

Contact Manager

Use Cases

Deliver instant transaction updates with complete transparency and trust.

Instant verification - even in low-signal areas. Keeps accounts safe and bots out.

Drive participation with voice, SMS, and RCS reminders tailored to player behavior.

24/7 voice assistant to handle common queries, escalate serious ones, and reduce wait times.

BSG Academy

Learn how to launch effective SMS campaigns in minutes. Watch 3 quick videos from BSG Academy and get step-by-step guidance on setting up, sending, and optimizing your bulk SMS campaigns.

Explore the BSG Platform like a pro using our short guide!

Open SMS marketing with BSG! Sending SMS campaigns has never been easier.

How to Add Your Own Domain on BSG AI CPaaS Platform.

Interested in a special offer?

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Alina Yastremska

Outbound manager, Growe

“The Voice Assistant in BSG handled all requested languages and even detected emotional tone to escalate the dialogue — no scripts needed”
Maryna Bondarenko

CEO, Sunny Way

“Deployment took two days. Within a week, the bot was handling 40% of repeat requests without live agents.”
Marko Bregant

Head of Marketing Department, Poliklinika Identalia d.o.o

“BSG Voice Assistant sounds natural, adaptive, and human — not like a call center robot. Dialogues switch smoothly between 2 languages in real time.”
Tom Becker

CTO, Medikit Systems

“From onboarding to post-launch support, BSG made us feel like a top-tier client. The level of ownership and technical competence they bring is rare in CPaaS.”
Nico Brandt

Marketing Automation Lead, RivoTech

“It’s not just about the tools. With BSG, we have a real partner — proactive, transparent, and focused on our results. That’s what made the difference.”

Products

Turn communication into conversions — with every player touchpoint.

Conversational AI Voice

Automate voice calls for onboarding, deposit reminders, or player reactivation. Perfect for quick actions and support — no agent needed.

2FA

Protect player accounts and payments with instant, secure verification. Stop fake signups and keep the platform clean and trusted.

Outbound Marketing

Send time-sensitive promos, reactivation flows, or loyalty campaigns across SMS, Viber, and Email — with smart targeting and automation.

Real-time delivery of critical updates, across all touchpoints

  • Automation of entire customer journeys — from sign-up to loyalty

  • Live dashboards and analytics to optimize every campaign in motion

  • Built-in security with 2FA, fraud filters, and verified traffic

Useful Materials

4 Main Benefits of Voice Bot for Microfinance Companies

In the dynamic world of finance, microfinance companies are on a continuous quest for innovative

Voice Bot for Gambling — Use Cases of Customer Retention & Engagement

The iGaming industry can be envisioned as a giant, never-stopping mechanism of lead generation with

Quick Integration Guide: Implementing OTP Solutions for iGaming Platforms

Are you a fan of online gaming and betting or do you have an iGaming