Two-way messaging is done using short codes or virtual long numbers (also known as virtual mobile numbers) to communicate with large numbers of customers effectively. It turns the simplest and most convenient channel for mobile messaging into a channel for customer conversations and greatly expands the functionality of text messaging by giving you a platform for two-way communication with your customers. Instead of treating SMS as an outbound channel, it lets you send SMS messages and receive a reply on the same number at marginal cost to your business.
Two-way messaging brings you the tools and methods to make your conversations truly interactive, inviting customers into back-and-forth exchanges using keywords, offer codes, choices of response, and even natural-language conversation. Like a chat window or instant messaging application, it lets you and your customers communicate with simple text messages with what we are all familiar with: SMS.
You can send messages informing your customers and prospects how to take advantage of offers and incentivize them by offering discounts and vouchers. If the customer responds with a YES, they’ll get a custom code that can be used when shopping.
You can gather feedback from your customers in no time at all. To make it even more specific, you can use the scale system to gauge their experience. Responses can be rated by asking customers to text back on a scale of 0-10, where 0 is “poor service” and 10 means “ amazing service”.
Two-Way SMS can act as a springboard to a deeper interaction with your customer. It’s very effective for dealing with and solving whatever issues your existing customers may face while interfacing with your product or services.
Since phones are carried almost everywhere, mobile messaging is a great way to make sure that information reaches your customers at the right time. When they book meetings, it’s important to confirm their appointment instantly and you can go further by giving data like address and even a booking number.
Two-Way SMS Messaging makes A/B testing very easy and automatable as you can send the same offer (worded differently) to different customer bases and see what version gains the highest conversion.
Two-way messaging is here to stay because it guarantees your customers an interactive and faster way to reach your business and there is no other online communication platform that can help you set it up like BSG.
With our newly redesigned website, we intend to offer 2-Way messaging software and other new features that help organizations meet customers on their channels of choice.
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