Case-Study

2 minutes to read

Jul 06 2023

Moving Customers Through Funnel of Sales: BSG Voice Bot Implementation Case

Polina Bezrukava

Conversational AI technologies have made significant strides across various industries, improving conversion rates, fostering robust customer-brand relationships, and effectively guiding customers through the sales funnel. The sales funnel plays a crucial role in tracking conversions and moving potential customers closer to making a purchase, ultimately leading to increased profits.

About the Project

Recognizing the advantages of AI in customer service, FrameHome Construction has opted to implement the BSG Voice Bot solution.​​

Challenges and Project Goals

The FrameHome Construction presented the following issues that needed to be addressed through the implementation of a voice bot:

1. Long waiting time for client approval: The company required a tool to reinforce the client’s decision and facilitate their progression through the sales funnel.
2. Lack of attention from sales managers: Insufficient availability of managers resulted in the loss of clients during the sales process.
3. Losing potential clients: Human errors often led to the loss of customers’ personal data from the database.

• The main objective of the project:

The primary goal of developing the voice bot for FrameHome Construction was to ensure that customers progressed through the sales funnel stages, with at least a 40% conversion rate from the “waiting” stage to the “appointment” stage, indicating their intention to purchase a frame house.

Voice Bot Solution to Customer’s Challenges

The capacities of the BSG Voice Bot allowed us to make a conversational AI technology perform these tasks for our customers:

1. Qualifying leads. The Voice Bot can efficiently qualify leads by asking relevant questions and collecting essential information about clients’ needs. Thus, prioritizing the FrameHome Construction leads based on their level of engagement.
2. Providing timely responses . Voice Bot supports interest in the construction of a frame house not to let clients forget about their intention to make a purchase.
3. Approving the client’s intention to make a purchase . By analyzing the client’s conversation patterns, the AI voice bot can determine the client’s intention to make a purchase.

Business Value Delivered

We can report the following business outcomes achieved with the use of our customized voice bot:

• 45% increase in intention-to-visit conversion
• Reduced customer managers’ overload
• Expanding the company’s potential clients’ database
• Reduced managers workload

Final Take

The BSG Voice Bot Case demonstrated an exceptional boost in the user experience of FrameHome Construction, a 45% increase in intention-to-visit conversion metric, saved companies money spent on customer center,s and minimized the possibility of human-factored mistakes.