The iGaming industry can be envisioned as a giant, never-stopping mechanism of lead generation with high competitiveness. The Voice Bot is a new channel of communication that has the potential to revolutionize marketing in iGaming. Therefore, before deciding whether to use it or not, it’s worth familiarizing yourself with its capabilities through real-world cases. At BSG, we have launched a fairly large number of Voice Bot for Gambling and iGaming businesses and have accumulated a great deal of experience, which we will share in this article.
The BSG Voice Bot is a service designed to call your clients, make offers, and respond to their reactions. While this may seem straightforward, the Bot’s effectiveness varies depending on the situation. Let’s delve into the details.
The Voice Bot utilizes artificial intelligence to recognize natural human speech. However, the conversation follows a pre-determined script. Unlike live call center operators who may deviate from a script when necessary, the Bot cannot. This necessitates careful planning for the most probable scenarios.
Example Question: Are you interested in this offer? Would you like to participate in the promotion?
Attempting to address multiple issues with a single script is not recommended. A more effective strategy involves a series of calls or a combination of calls and messages. For example, a bot might call a client to offer promotion participation, followed by sending an SMS with a promo code or website link to interested clients. It’s best to avoid further communication with clients who refuse the offer.
Effectively segment your audience into three distinct groups for targeted communication:
The first two groups are straightforward to identify, and the subsequent actions align with organic marketing principles: make an offer to those who agreed, and refrain from further contact with those who refused. The third group, however, requires a nuanced approach to understand their stance better. This may involve follow-up calls or engagement through other marketing channels. Additionally, consider re-engaging those who initially refused with different offers later on, to potentially improve customer retention for the Voice Bot .
In fact, some clients prefer the Voice Bot to sound indistinguishable from a human. This preference has led to the recording of the bot’s lines by live actors to achieve a natural sound. For instance, Australian English is utilized for campaigns in Australia. However, in certain situations, it’s advantageous for the bot to maintain a distinctly robotic tone . For example, initiating a conversation with “Hello, I am Alex, a Voice Bot of the company…” sets clear expectations, simplifies communication, and enhances Voice Bot customer engagement. This strategy also facilitates faster modifications and experimentation with the bot’s scripts. By understanding and implementing these considerations, you can confidently implement Voice Bot for iGaming.
To illustrate the effectiveness of our Voice Bot, we believe that listening to actual examples can be more insightful than reading a lengthy description. Therefore, explore some recorded examples of Voice Bot interactions:
Task: Call players from the database who have stopped playing and make them an offer that motivates them to return.
Task: Call clients who have registered but have not yet made a deposit. Make an offer that will interest them.
Task: Call potential clients, find out if they are interested in gambling, and offer the services of your website.
In evaluating the Voice Bot’s performance, we adhere to confidentiality regarding our clients’ data. However, we can share some average statistical figures that reflect the Voice Bot’s effectiveness. The key metrics include:
On average, the bot successfully reaches 71% of clients . This rate varies based on factors such as the country, the mentality of its residents, and the quality of the client database.
Calls are deemed successful when the Voice Bot not only reaches the client but also effectively communicates the information and secures the client’s agreement. Essentially, a successful call is one where the player shows a clear interest in the offer and is prepared to take a specific action. The average success rate of these calls is 18% , the highest across all business types we have serviced.
The rate of successful calls is influenced by the appeal of the offer, the quality of the client database, and the effectiveness of the dialogue strategy. So, here are the key reminders for maximizing your success:
With years of experience working with Voice Bots in the iGaming industry, we offer the following additional tips for enhancing Voice Bot effectiveness:
Mastering these essentials will not only boost your Voice Bot’s success but also unlock new levels of customer engagement and efficiency for your business.
In the competitive iGaming industry, Voice Bots have emerged as a dynamic tool for customer engagement and retention. While they present distinct advantages like personalized communication and cost-effectiveness, their reliance on pre-scripted dialogue is a limitation. BSG’s extensive experience with Voice Bots in gambling demonstrates their potential to revolutionize customer interactions.
We encourage businesses striving for impactful results to request a bot and consult with a personal manager. Explore the transformative power of Voice Bots for your iGaming and Gambling platform today!
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