While SMS has become an integral tool for marketing, the market requires new solutions in the form of instant messaging apps. This shift is due to the limited opportunities to modify the visual appearance of messages and changes in user behavior. Thus, apps like Viber and WhatsApp have become viral for both personal communication and professional marketing strategies. Two of the most notable contenders in this space: Viber vs WhatsApp, have opened a dialogue about which provides a better alternative to SMS messages. Each app offers distinct features and capabilities, making the choice between them dependent on the user’s needs and geographical location. So, in our latest article, let’s take a look at the main criteria to make a decision for your business, whether it will be WhatsApp vs. Viber, or the implementation of both VoIP apps for business simultaneously.
We all know that bulk SMS campaigns are reliable marketing tools with a high delivery rate of almost 99%. So why should WhatsApp or Viber step up? There are several reasons to consider an alternative SMS app for phones:
These features provide two-way communication and increase customer satisfaction rates as well as overall conversion rates.
Having an alternative to SMS messages is critical for adaptable businesses, but which one to choose? Let’s compare the WhatsApp Viber apps.
When it comes to market penetration rate, WhatsApp continues to expand significantly each year, especially in large markets.At the same time, Viber maintains a strong presence in its dominant regions, often outperforming other messaging services. Such perspectives give these apps huge potential to be reliable bulk sms senders.
Both platforms support an array of messaging types including text, voice, video messages, and the ability to share files and links. However, their approaches to business messaging differ:
Both apps allow users to make voice and video calls to others within the same platform. Viber extends this with ‘Viber Out’, facilitating calls to mobile and landlines globally, a significant advantage for users needing broader communication options.
Although both services use advanced encryption, Viber goes above and above by including features like PIN-protected “Hidden Chats” and “Secret Chats” that allow users to send and receive messages that self-destruct.
A notable example of Viber’s effectiveness is the case of Ukrsibbank , which utilized Rakuten Viber Business Messages to drive significant engagement and app usage. Their campaign led to a 14% conversion rate, doubling the effectiveness compared to traditional SMS and boosting app downloads and usage by substantial margins.
While WhatsApp offers effective global reach and user engagement, Viber provides unique advantages for specific regional and locally targeted marketing strategies, especially in Eastern Europe and Asia. For businesses focusing on these regions or needing versatile marketing tools, Viber might be the better choice. Conversely, for those aiming for global reach and fast scaling, WhatsApp would stand out. What’s critical is finding a reliable provider to send these bulk campaigns. BSG has extensive experience in the market and is ready to deliver your messages via SMS, Viber, and voice assistant channels . Understanding the specific features and benefits of each tool can guide marketers and users in making informed decisions for your business.
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