Anna Bondartenko is a Business Development Manager at BSG company , a global telecommunications platform and a leading lead generation provider for various fields, including the iGaming industry . Working with gambling, sports betting, or casino games has never been easy due to strict iGaming regulations. Yet, Anna is the one who masters this lead generation marketing with her strategic approach. In this interview, she will open the doors to iGaming marketing and share some of her personal insights about industry trends, Voice Bot versus two-way SMS advertising approaches, the primary locations of Voice Bots service distribution, and more. So, keep reading to hear from a real industry expert.
I began working with gambling clients approximately eight months ago, following my attendance at Sigma in Cyprus. Being involved in the gambling industry means you are always in the middle of the action. Regarding trends, over the past six months, there has been a noticeable surge in the demand for everything related to artificial intelligence. This surge isn’t surprising, given the recent advancements in AI technology, which now offers various applications within the gambling sector. Considering this trend, I anticipate a further increase in the demand for AI.
The obvious advantage is voice communication. An SMS consists of characters and may have no engaging elements found in voice communication . A call is completely different; you spend some time talking, making it more likely that the lead will take action after hanging up. Since the bot’s audio can be recorded with different intonations, you can even use media personalities or brand ambassadors.
Don’t underestimate the economic advantages of employing a Voice Bot lead generation tool to keep your database up-to-date . After the campaign, you will understand exactly who listened to the conversation to the end and at what stage of the dialog there were more drops. As a result, you will improve customer acquisition tools and increase the final conversion.
In fact, BSG Voice Bot recognizes over 45 language s and can cover a huge number of geos. That’s why I always say that it all depends on customer preferences.
Our clients seem to mainly use India, Brazil, Indonesia, Bangladesh, Egypt, Turkey, Uzbekistan, and Argentina as locations.
Our customers frequently pair Voice Bot with SMS solutions . During Voice Bot calls, trigger words or actions can be configured to automatically send an SMS. Depending on the location, we send SMS messages containing a link to the website or additional information to customers who have listened to the offer to the end, pressed 1, said “yes”, or even to everyone who answered the call. This approach helps to nurture leads, ensuring they receive the SMS and the awaited offer, ultimately boosting conversion rates.
Our loyal customers mainly belong to the marketing and retention departments. Voice Bot is utilized for various purposes, including promotional calls, event reminders (such as for a new game), calls dedicated to specific occasions (birthdays, New Year, or other holidays), registration to deposit (reg2dep), reactivation, free spin bonuses, and more. Particularly for retention departments, voice bots have proven to be highly effective, significantly reducing the cost of reprocessing leads.
My goal is to connect all the top casinos in the world to BSG Voice Bot. While we already have several such clients in our portfolio, there’s still room for improvement. As for the Voice Bot, we have many exciting advancements and developments planned for this year that will leave no one indifferent.
The success of Voice Bot campaign largely depends on the quality of the call database. A fresh database typically yields better results compared to a colder one, where people may have forgotten they provided their information. Additionally, the script’s clarity and conciseness are crucial, especially in gambling where offers need to be easily understood. Considering regional mentality, user timing, and other factors when launching a campaign also plays a significant role in lead generation marketing effectiveness.
For me, the three primary skills are likely creativity, stress resilience, and openness to people. This entails adeptly navigating any situation, approaching challenges calmly, and consistently maintaining honesty and openness with others. In my client interactions, I strive to be a supportive partner, ensuring that both parties achieve the best possible outcomes from our collaboration.
I learn every day, as there is always something new to discover, whether it pertains to telecom or gambling. I enjoy reading articles from various gambling and telecom publications, which help me to keep up with the latest trends.
Lead generation marketing is a challenging task in the iGaming sector. What makes Anna Bondarenko a confident Business Development Manager are her exceptional strategic thinking and solid experience in iGaming lead gen. If you are looking to scale your platform’s success by working with such experts, then BSG is the perfect choice for you. Contact us now and watch your player base expand!
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