2-Way SMS

Enrich SMS channel capacity with two-way direct messaging – involve clients in a communication after they reply to you. Good dialogue generates good business and helps to get more deals closed.
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Grow customer relationships

Enable customers to send SMS directly to your company and get their instant reply. Upgrade from one-way informational texting to two-way.

Transmit replies to your project

Implement 2-way messaging features into your CMS or CRM. Get notifications on incoming messages and receive clients’ answer within your business system in place.

Boost leads engagement

Receive response to initiate SMS conversation further down the line. Retain loyal customers, arrange surveys, confirm bookings, approve scheduled appointments via 2-way texting.

Increase conversions

Reduce no-shows and last-minute cancellations, facilitate transactions, gather product feedback, and drive sales with high customer retention scales.

Key Features

  1. Numbers to receive SMS

    Within your BSG account, you are able not only to create and send messages, but also to receive answers to them. To that end, we register a special Sender for you, and provide you with enough numbers for incoming SMS in the required region to use them solely for 2-way client communication. Be there for your clients, nurture friendly conversations, and drive loyalty as well as revenue.
  2. Reusable templates

    Build up a collection of your own standard SMS templates. This will save your time, optimize, and simplify the campaign creation flow. All templates are stored within the SMS section of your BSG account, so you can manage and apply them both for bulk, and for two-way campaigns.
  3. Detailed reports

    View detailed information on outgoing and incoming SMS. All replies are displayed in a contact book and associated with a certain contact. You will have advanced statistics on each sent campaign, detailed user activity inputs, and financial reports. This data can inspire you to make changes in the communication approach that will encourage customers to dialogue.
  4. Seamless integration

    Integrate reliable messaging into your system in place, with an open and fully-documented SMS API. Connect two-way messaging to your event points and receive replies right into your CRM. Confirm appointments, documents being received, or anything else initiated by your system. Open direct access to your clients’ personal channel.

Main Advantages


Perfect tool to begin a dialogue with customers

Let your customers text you as they text to a friend. Follow up with them to confirm transactions or re-schedule the appointments via SMS, and provide information on demand. Use two-way texting for collecting reviews, organizing polls, and providing promotional activities that will boost customer engagement.

Increase repliable messaging conversion rate

Enable real-time interaction with clients and nudge them to deal. Help customers resolve their issues, and they will pay you back with high loyalty, good recommendations, and repeat purchases. Empower your customer care team to provide a human touch and deepen connection with the warm, interested leads.
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