11 minutes to read

30 Text Message Examples and Templates to Use Right Now

Just like people want to text important life updates to their friends, their preferred brands love to address them this way as well. We speak of promotional text messages when a business sends its customers exclusive SMS messages with marketing intents.

While emails can remain unopened for hours — or worse, end up in a spam folder — 95% of SMS advertising is read within three minutes of being received. This makes texting the most efficient channel currently used by marketers. 

For many of us, composing client-focused messages may be daunting. One thing is to speak on the phone, but to put thoughts in written form is another. And here’s where a humble marketing message template hits the stage. 

What is an Effective SMS Message? 

Businesses send SMS text messages mainly to advocate their products or services, catalyze customer interest, upsell, share news, and invite their targets to engage with them in the most direct way. Depending on the cause for sending, the copy and details will vary. However, the successful sample SMS for business should:

  • include the source name and contact details for further dialog;
  • clearly call to act creating a sense of urgency to improve open rate;
  • bring value/information understandable to a customer, in a recognizable tone of voice;
  • include short URLs to your landing pages to boost click-through rates.
  • It should be conversational, concentrate on one main topic. Top-class promotional advertising examples do not come off as overly “salesy”, overuse caps lock, or contain many buzzwords like “NOW!”.
  • come at a proper time. It is especially effective to spread the time-sensitive offers this way.
  • Messages can be effective only if they are actually delivered and opened. Therefore, a cornerstone of the campaign’s success is a mobile number active status verification. Fortunately, our digital marketing system provides such a service, so you can also find every contact’s roaming status.

30+ Smart Promotional Message Examples

  1. Holiday promotion

Hi, {first name}! Don’t miss out on {store name} massive sale to celebrate {holiday}. Save on all items you will need to make this festive evening special. Our gift collections are 15% off online and 20% off if you buy in-store. For details, visit {URL}. Kindest regards.

On the third day of Christmas, my true love sent to me, for one accessory bought, the second free! Shop {store name} today and present your beloved ones with some luxurious frills from {brand name}. See them here {URL}.

  1. New product/service launch announcement

The moment you’ve been waiting for has come. The {brand name} collection is already live on our website. The stock is limited, so get your items before they run out! {URL}

{Brand name}: Just launched! New special edition travel sets for every type of skin and concern to take into your next getaway or vacation, and you’re the first to know. Shop―{URL}

  1. Sales marketing SMS examples

Hey there {first name}, thanks for purchasing from {store name}! We’ve got plenty of tempting deals in our upcoming Spring Collection. Visit {URL} to learn more.

Hello {first name}, thanks for signing up to hear from {brand}. Looking for {product}? We’ve got some right now! This flavor is available for a limited time. Get it before the end of {month}: {URL}

30 Text Message Examples for SMS Promotion
  1. New trading hours

No more running out of the office at {time} to find a new evening outfit. {Store name} is now open between {operating hours}. Find your closest outlet store {URL} opening its doors on {date} at {time}.

Hello {first name}! A bit has changed since you recently visited {store name}. We’re excited to announce that we’re now open until 10 p.m. 7 nights a week to make your non-grocery shopping even easier!

  1. Giveaway

Dear {first name}! To appreciate your being such a loyal client, we’re inviting you to participate in a contest for winning the {item}! To learn more and to join, visit {URL}. Good luck!

Giveaway alert! {First name}, {company name} is giving away a {product} to the first 25 people who show this text to an employee at the check-out at any of our locations. Stop by before they run short! Stores open at {time}. Regards.

  1. Discount offer

Receive discounts on exclusive offers from {brand name}! Text {keyword} to {business number} and get 15% discount on your next purchase! Yours truly {company name}.


tool for texting back 

{First name}, wrap up your Christmas shopping. The {product/s} you’ve chosen is/are waiting in your {company name} shopping cart! Complete your purchase to score 20% off by showing the code XMAS20 at the check-out. Have a Merry Christmas!

  1. Loyalty program

Hey {first name}, this is {your name} from {restaurant name}. We’re launching a new rewards program where you can earn your favorite drink and treats. Sign up or learn more here: {URL}

Greetings {first name}! Can you believe it? You’ve been a customer for one year! To thank you for your continued relationship with our business, here’s a special offer exclusively for you: {URL}

  1. Seasonal sale samples SMS

Hi, {first name}! It’s getting warmer/colder outside. Don’t miss our {summer/winter} sale on {item 1}, {item 2}, {item 3} and more! Save up to 40% on all you’ll need for the season. For more info visit: {URL}

Spring is just around the corner! Check out our new {item} line to keep you cool and nifty this season. It won’t get better than this: top brands, select looks, and $10 delivery. {URL}

  1. Flash sale promos

{Company name} flash sale launches this weekend! Get 2 for 1 deals on pet products and 20% off sale stock for showing this message in store: {URL} Available till {DATE}. Our shops closest to you are located at {address 1}, {address 2}.

Flash sale! BOGO on all bed linen and blankets for the next 3 hours! Run, don’t walk. Hurry into our store to take advantage of this time-sensitive offer. To find the closest {store name} visit {URL}

  1. Upselling

Hello, {first name}, thank you for shopping with us! Need a {product} to match your {purchase}? Click here to check out what we’ve picked for you! {URL}

Hey there, did you enjoy our FreeSpirit Burger? If yes, why not try our new FreeSpirit Nuggets!

E-commerce sms template

  1. Asking for a review

Hi {first name}, we hope you’re loving your new {item}. Vote on our latest product review, and you can win a prize package! Check it out on our Facebook page {URL}. We would be very appreciative! Drawing closes Friday 12/12. Love, {company name}

{First name}, this is {your name} from {company name}. Thank you for being a valued customer. We would appreciate it if you have a moment to leave a review about your journey with us. We’re giving away present cards to patrons who leave us feedback online! For your convenience, here’s a link to a third-party online review page: {URL}

  1. Pre-sale access advertising message example

Hello {first name}, you’re on our VIP customer list! Receive access to our unique Black Friday pre-sale for supporters. Open your most recent email, and follow a secret link to shop now. Sincerely yours, {brand name}.

Hi there! If you fill out this survey on your recent experience with {company name}, you’ll get a 15% off coupon! How do you evaluate your latest purchase on a scale of 1 to 10? Reply here: {URL}

  1. Invitation to subscribe

Be the first to know about hot offers and discounts at {company name}! Click here {URL} to join our VIP list. Be sure to turn on post notifications so you don’t miss our monthly giveaway.

  1. Coupons sample SMS for marketing

Hi-ya {first name}, {your name} from {company name}. We are grateful to you for joining our text club. Enter the “{keyword}” code at checkout for one free {item} with your purchase!

Here it comes! Shop online at {store name} now with your exclusive 30% off coupon for a large selection of items: {URL}. Ends 8/15.

  1. Events announcements

Hey {first name}! Join us at the {restaurant name} this Saturday at 8 pm for a live rock band and a happy-hour menu featuring craft beers, cocktails, and brand-new appetizers. For more information, visit {URL}. Hope to see you!

Hi, {first name}! Delight kids this summer! Join us the first {day of a week} of June for discounted entry to our {location} and {event} Doors open at {time}. For more info, visit: {URL}. Looking forward to seeing you soon, {venue name}.

  1. Booking an appointment

Hello [first name]! [your business name] is here to remind you about your [service] tomorrow at [time] with [staff name]. Reply “OK” for confirmation, “CANCEL” if you cannot show up or call [Phone Number] to reschedule.

Hi [first name], your [service] is today at [time]. Please try to be here 10 min early. Be ready to forget all stress and worries at [your business name]!

  1. Appointment cancellation

Hi [first name], your appointment on [Date] has been canceled due to [reason]. We will contact you soon to arrange a new date and time. [your business name].

Hi [first name], your appointment for [date] has been canceled per your request. We kindly ask you to call [phone number] for rescheduling. Thank you!

  1. Appointment rescheduling

Hi [first name], your appointment has been rescheduled with [your business name]. Your new date is [date] by [time]. Looking forward to seeing you soon.

  1. Delivery reminder

Hello [first name], your [product] has been dispatched. Expected time of arrival: [time interval] on [date]. If you are not home at that time, please call [Phone Number] or reply to this text to be contacted by an agent.*

Your package is on its way! You can track it here [tracking URL]. To comply with social distancing rules and keep you safe, our driver will ring your bell and leave your delivery outside. [Business Name]

  1. Delivery pick-up notification

Dear [First Name], your delivery pick-up is at [time] at [Address]. Contact number: [Phone Number]

sms templates for business

  1. New website or service 

Hey [First Name]! All your favorite [products] are within reach! [Your business name] is now [mobile/live/available]. Best deals for [Period] only, hurry up: [Link].

  1. Hotel booking confirmation

Booking confirmation: [Booking Number]. Hi [first name], [Hotel] is expecting you on [Date]. Thank you for choosing us!

  1. Flight booking confirmation

Hi [first name], boarding for your flight [airline and flight number] on [date] starts at [time]. Enjoy your flight!

  1. Flight time rescheduling

Dear [First Name]! Your flight [Flight Number] will be delayed for [Time Duration]. Please contact [Airline] for further information. We are sorry for any inconvenience.

  1. Season’s greetings

Dear [First Name], [your business name] wishes you [Season]! We have added [Amount] to your loyalty card as a [occasion] gift. See you soon!

  1. SMS Vouchers 

Happy Birthday [first name]! Show this SMS at [business location] and get [percentage%] off your next purchase! Yours, [Business Name]

  1. Account status notification

Your money is being processed! Please note, it may take up to [Time Duration] for the funds to arrive. [your business name]

[Bank]: Your current balance is [Sum]. For more information, visit: [URL]

  1. Transaction alerts 

Your payment to [Business] has been made on [Date] for the amount of [Sum]. Your balance now stands at [Sum].

[Sum] has been deposited to your bank account by [Full Name]. More information: [Link]

  1. SMS suggestion polls

Hi [first name], which new [Product/Service] would you like to see in our [Store]? If we decide to include your suggested [Product/Service] in the future, you will receive a free [Sample/Trial]! Have a nice day, [Company Name]

  1. New Customer Welcome SMS

One of the first options to apply text message marketing is to welcome the latest customers who have subscribed to hear from you.

With BSG, you can automate and tailor this first touchpoint with your customers. Keep in mind, you must receive a customer’s permission to contact them.

Did our call center agent satisfy your inquiries? Please answer “YES” or “NO”. Your feedback helps us improve! [your business name]

Summing up

SMS marketing begins with a strong foundation and it is still one of the most reliable ways for you to connect with your customers.

If you haven’t thought of SMS marketing for your company, it’s time you do and BSG is here to help. We’ve shared some ideas and text message advertising examples on how to craft short, spot on SMS which your customers really want to read. Get in touch today and let’s collaborate!

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