Tutorials

7 minutes to read

Sep 05 2023

Email Delivery Guarantees: Ensure Your Messages Reach the Inbox

Polina Bezrukava

Email marketing has proven to be one of the most effective marketing tools. In fact, for the year 2023, 37% of brands are increasing their email budget. Even with a solid ground campaign budget, the delivery rate of email can hardly reach 100%. This might be due to the wrong email marketing strategies, poor brand reputation, or dull content. Each particular aspect has to be closely observed by the marketing team.

There exist some basic tips that can greatly reduce the probability of undelivered email messages and actually boost the rate up to 100%. Among them are:

• Check the quality of the email database, as it influences the sender’s reputation. Usage of non-unique, purchased databases is not allowed.
• Check the quality of the letters’ content to avoid them being classified as spam.
• Monitor senders’ statistics and provide advice for improving their process, as it also influences the overall result.
• Block potentially suspicious accounts.

In this article, information on some significant actions taken on the service side is provided. Such tips can’t ensure guaranteed email delivery, but they help to eradicate the most common pitfalls on the way to reaching your customers. A more profound approach will include the next five fundamental steps.

#1 Ensure Standards Compliance

Compliance with frequently used standards of email identification is essential for email delivery services and their clients. This rigorous compliance is monitored regularly to ensure the integrity and reliability of the email system. The standards include:

• SPF (Sender Policy Framework) . SPF helps to verify the sender’s identity by checking that the email is sent from a domain’s approved IP address, reducing the risk of email spoofing.
• DKIM (DomainKeys Identified Mail) . DKIM uses a digital signature linked to the domain name to confirm the legitimacy of an email, ensuring that it has not been altered in transit.
• DMARC (Domain-based Message Authentication, Reporting & Conformance) . DMARC builds upon SPF and DKIM by allowing the domain owner to specify how email receivers should handle emails that fail authentication checks, thus providing additional protection against phishing and fraudulent emails.

To adhere to these standards, all clients using the email service must validate their domain ownership by modifying DNS (Domain Name System) records. Regular monitoring of the settings during service usage ensures ongoing alignment with these standards, reinforcing the trustworthiness of the email system and serves as a first step to guarantee email delivery.

In search of a reliable communication service provider? BSG is your premier choice for top-notch email delivery rates !

#2 Conduct Constant Blacklists Monitoring

The next essential step to guarantee email deliverability is checking your IP address for presence on any blacklists and keeping an eye on your reputation. Some believe that it is only needed by big corporations, yet it is an essential step for small enterprises as well.

Presence in blacklists should be monitored for any IP addresses used to conduct mailouts. If a shared IP address is blacklisted, the reason should be determined, and actions are taken to remove the address from the blacklist. In the case that a dedicated IP address is blacklisted, the user of the address should be informed about the situation so they may remove the adress from the list on their side.

Implement Domain Reaction Monitoring

We need to watch carefully how different websites respond to emails we send. If a website starts to reject our emails, we stop sending more to that site right away and tell the customer. We do this through a technical alert – API webhook, and also by sending a formal letter. This rejection mostly happens with marketing emails, while regular transactional emails are usually accepted.

To avoid problems such pitfalls, it’s reccomended to do the following:

• Monitor responses. Track how websites respond to your emails; act quickly if rejected.
• Implement quick actions . Halt sending to sites that reject emails to protect your reputation.

• Utilize technical alerts . Use API webhooks for instant rejection notifications.
• Inform the customer. Notify customers promptly through alerts and formal letters.
• Take care of link hygiene . Pay attention to making sure the links are clean and comply with standards.
• Utilize whitelisting . Work only with providers to whitelist addresses to avoid SPAM flags.

Choosing a trusted enterprise communication platform is especially critical as it makes communication smoother, and provided solid experience to keep email marketing working well.

#3 Establish Communication with Mailbox Providers

To achieve email guaranteed delivery, foster robust communication with mailbox providers at the Feedback Loop (FBL) level. By doing this, you can gain insights into email rejections by recipients and instances where emails are marked as SPAM. Monitor these statistics carefully, and refrain from sending emails to addresses that have lodged complaints.

Also, find a provider with a reliable simple mail transfer protocol (SMTP) , as it is an essential protocol for the functioning of the internet and is used by most email servers, webmail services, and clients. This proactive approach helps in maintaining your clients’ sender reputations, ensuring that your emails reach the intended recipients and aren’t caught in SPAM filters.

Are you looking for a reliable communication service provider? BSG is your number-one option to reach the top email delivery rates!

#4 Establish Subscription and Unsubscription Action Management

Including “Unsubscribe” links in your emails by default is a best practice that can enhance user experience and compliance with regulations. Emails should not be sent to users who have already unsubscribed, even though it is possible to request the removal of such links, particularly in transactional letters.

Remember, providing an easy way for users to unsubscribe is not only respectful of their preferences but also strategic. If users can easily opt out of receiving messages, they are less likely to mark your email as spam, and thus higher email delivery guarantee. This can preserve your sender reputation and ensure that your emails continue to reach the inboxes of those who do wish to receive them.

#5 Implement Email Autodial Tool

Consider implementing an email autodial tool , which allows complement email opening with an automated calling to your customer. It not only ensures high rates of customer engagement but also helps get more of essential data on client actions. This includes tracking actions like email opening, link clicking, and more. All mentioned can be transferred using HTTP requests.

The Email Autodial tool, when combined with bulk mailings, can be a valuable asset in rounding out sales efforts, helping to close more deals and boost profits. It comes as no surprise that with this tool, higher email delivery is guaranteed.

To get started, just integrate an autodial tool using an API for the service, which can be provided by BSG — a trusted enterprise communication platform .

Final Take

To ensure high email delivery, you should collaborate with mailbox providers closely, have strict standard compliance in place, and monitor blacklists’ presence for your IPs. For maximizing your effort, consider using email autodial. You may get access to fully-fledged communication services with the global communication platform by BSG . With a robust background in the industry, we stand prepared to support you on your journey. We offer effective communication solutions tailored to your unique needs at all times.