According to statistics , the Black Friday and Cyber Monday (BFCM) season generated $222.1 billion in 2023 globally. That is reasonable, as this ‘sale’ time is one of the most exciting periods for businesses and customers, so use your chance before it starts!
Leveraging your communications can help your business create a winning Black Friday marketing strategy. Let’s discuss how an omnichannel approach combining SMS and an AI Voice Bot from BSG will ensure your customers’ reach is 99%.
Standing out and reaching a maximum of potential customers are primary goals for all brands, especially in the hot Black Friday season. Salesforce states that during Cyber Week 2023, 79% of eCommerce traffic came from mobile devices, a rise from 76% in 2022. This trend shows that more people are shopping on their phones, so we must use this growing opportunity.
As SMS is supported on every phone on earth, it makes this channel of communication the most reachable around the globe. It is perfect for sending catchy offers, timely reminders, and personalized promotions.
AI Voice Bot is pretty new in the market of marketing communications, so the authentic human-like voice will grab the attention of your audience and make your brand stand out.
Combining SMS’s highest open rates and the personalized, interactive nature of AI Voice Bots is a key strategy to connect with shoppers immediately and drive conversions.
Of course, there are thousands of companies competing in each market segment and fighting for the attention of the same customers. Here are the few best practices for a winning Black Friday campaigns:
Everything starts with a plan. Clearly defined marketing goals have to be a base for any marketing communications. Think of what your brand aims to achieve after this period, and those do not only have to be sales. Maybe it is growing your customer base or enhancing brand awareness. Concentrate your efforts on it.
The estimated schedule of communications is also useful to plan. Consider the dates carefully and make sure your customers hear about the seasonal promotions well ahead of time, as shoppers would love to plan their activities too.
Do not miss important dates of Black Friday and Cyber Monday period and just follow the next calendar:
Before launching any marketing campaigns, ensure a correct alignment of your efforts with data privacy requirements. When using SMS and voice bots, all contacts must voluntarily opt-in to receive messages.
It’s your responsibility, as a business, to verify that your campaigns adhere to applicable regulations, that you have obtained explicit consent from each recipient, and that you provide clear options for opting out before proceeding with any marketing outreach.
Creating an opt-in campaign is a solution for you. For example, start your Black Friday communications with text marketing that leads to opt-in forms, special promotions, or in-store memberships. This provides your customers with a choice to sign up for all updates and discount notifications for this season. As a result, you will grow your customer base and assure you that legal and compliance rules are maintained.
Marketing strategies require a careful balance, much like many aspects of life. There is a fine line between becoming the first among competitors and annoying your customers with excessive communications, staying in sight, and overwhelming your digital audience.
Working on quality, not only quantity – is a golden rule here. Try learning in progress: discover what works best for your customers during the Black Friday season. Analytics and clear KPIs can lead you to strategic approaches that work best for you. That way you can regulate the optimal communication volume to help foster a positive customer experience and enhance brand loyalty.
During Black Friday season, customers are flooded with notifications, emails, and countless messages, making it easy for brands to get lost in the noise. So, how can you stand out and capture their attention? Let’s focus on the content strategy for both Black Friday tools.
AI Voice Bots and SMS have their unique features and content types they cover, therefore it’s a universal combination of instruments for BFCM season.
AI Voice Bots allow personalized interactions, so make sure to leverage them effectively. Tailor your conversations to specific audience segments and create an engaging offer that resonates with your customers’ preferences.
The most important quality of an Ai Voice Bot is its ability to switch to the customer’s language automatically. For global businesses that is a must-have feature to look for in such bots to ensure your brand can communicate with a maximum of people.
When it comes to SMS, conciseness is key. SMS marketing thrives on short, actionable messages, so stick to a single CTA per text – a flash sale, a limited-time offer, or a reminder for an expiring deal.
Our suggestion? Utilize AI Voice Bots to deliver personalized discounts and recommendations to your most engaged customers, leveraging SMS to reach a broader audience with quick, impactful messages. Ensure that your messaging remains consistent across both channels to provide an optimal customer experience. This approach can significantly enhance customer engagement and boost conversion rates.
Surely, AI Voice Bot + SMS can help you reach your whole audience, yet we recommend you not underestimate other communications channels.
Never forget about socials: tools like Instagram, Facebook, or TikTok. In that way, you can expand your customer reach to all possible segments of the audience, like different ages and interest groups.
BSG’s CPaaS platform also provides you with many other instruments, it can be Viber and WhatsApp messaging for precise reach or RCS to upgrade your text marketing.
Additional features like BSG’s Number Verifier or Short URL are also always available to you for the highest level of Black Friday campaign optimization.
Now that you know why the omnichannel approach to BFCM marketing is the key, let’s talk about how exactly you can use BSG’s AI Voice Bot and SMS as top Black Friday tools of communication. Here are some ideas for your brand:
For new clients who just signed up for BFCM marketing communications, AI Voice Bot is a perfect instrument to guide them through their initial interaction with your brand. It can make personalized product recommendations, answer all their questions, and lead them to their next purchases.
It is essential to connect AI Voice Bot calls with immediate SMS follow-up with needed links to the website with products.
There will always be people late for the party! You can use this chance for a brief and catchy Black Friday SMS campaign targeted at people who have not made any purchases yet.
Sending timely reminders about limited-time offers or flash sales can create a sense of urgency that compels these shoppers to act quickly.
Shoppers who add items to their cart but fail to complete the purchase represent a significant opportunity for both BSG AI Voice Bot and SMS re-engagement. Such reminders about abandoned carts can effectively prompt these customers to finalize their transactions, as they were already half the shopping path.
For this type of campaign make sure to highlight the feeling of urgency again, as the BFCM season is not unlimited.
To wrap up, a successful Black Friday and Cyber Monday marketing communications strategy depends on the omnichannel approach. By pairing SMS with AI Voice Bot, brands can maximize their reach, engage customers at multiple touchpoints, and deliver a memorable Black Friday experience. This synergy not only enhances customer satisfaction but also significantly boosts your sales.
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