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RCS Business Messaging

What is RCS Business Messaging?

RCS Business Messaging is the application-to-person (A2P) version of Rich Communication Services — it allows businesses to send verified, branded messages with rich media and interactive buttons to customers through their default messaging app.

For more on this, see BSG's Top 6 RCS Use Cases and Messaging Ideas for Your Business.

How does RCS Business Messaging work?

RCS Business Messaging turns the native messaging inbox into a branded, interactive channel. Unlike consumer-to-consumer RCS (P2P), the business version requires a verified agent profile — registered through Google's Jibe platform or directly with carrier hubs — that displays the company name, logo, and a verification badge to the recipient. For businesses, this solves the core problem of SMS-based campaigns: anonymity.

What features does RCS Business Messaging support?

The format supports rich, interactive elements that go far beyond plain text messaging:

Images and carousels: up to ten cards per carousel.
Action buttons: call, URL, and calendar actions tappable directly inside the message.
Suggested replies: predefined response chips that guide the conversation.
Read receipts: confirm whether the message was opened by the recipient.
Verified branding: company name, logo, and verification badge displayed alongside every message.

BSG supports RCS Business Messaging through its One API, with automatic SMS fallback when RCS is unavailable.