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Business Solution Provider (BSP)

What is a Business Solution Provider?

A Business Solution Provider (BSP) is an authorized third-party company that provides businesses with access to the WhatsApp Business API, handling technical integration, message routing, and compliance on behalf of the business.

What does a BSP do?

A BSP is a company authorized by Meta to offer WhatsApp Business API access to other businesses. BSPs handle the infrastructure layer that sits between a business and WhatsApp — including API hosting, message routing, template management, and delivery reporting.

Why do businesses work with a BSP?

Businesses cannot connect directly to the WhatsApp Business API without going through a BSP or hosting the API themselves (Cloud API or On-Premises). For most companies, working with a BSP is the practical path because it removes the need to manage servers, handle scaling, and maintain compliance independently.

How does BSG operate as a BSP?

BSG operates as a BSP with a distinct advantage: its unified API integrates WhatsApp alongside SMS, Viber, RCS, and voice. This means businesses connect once and access all messaging channels — with cascade routing that automatically falls back to SMS or another channel if WhatsApp delivery fails. This multi-channel approach eliminates the risk of undelivered messages in markets with variable connectivity.